Vx-Product Strategy Planning Manager-Beijing
赛诺菲中国
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-01-21
- 工作地点:北京
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位类别:生物工程/生物制药
职位描述
-主要职责
Managing and upholding the company’s new products and maintain good rapport with cross-functional team and relevant (government) authorities and customers. Ensuring the new product development plan are implemented with high quality and aligned with business strategy.
管理和支持公司的新产品,与跨部门团队,客户和相关(政府)当局保持良好的关系。确保新产品开发计划。高品质执行并符合公司策略。
-Define the business strategy for responsible new products and lead cross-functional team to develop and implement new product launch strategy
Contribute to the design of the ten -year Country Strategic Plan (CSP)
-确定负责新产品的业务发展策略,带领跨部门团队制定和执行新产品上市策略
为十年战略计划(CSP)的设计献力献策
-Identify and evaluate new product market opportunity, establish branding long-term positioning and co-work with cross-functional team to push forward effective launch readiness program to ensure the product launch successfully
-发现和评估新产品市场需求,确定新产品的品牌的定位,与跨部门团队合作协助推进有效的上市准备工作
Planning and controlling activities:
计划和控制活动:
Identify and evaluate new products market opportunities and revenue potential for China future growth. In-depth understanding of the strategic market segment through collect and analyze market intelligence data, adequate market research findings and translate them into new product launch strategy.
为新产品开发发现,评估市场机会。收集和分析市场数据,利用充分的市场调研结果来确定客户需求,并将这些需求转化为新产品开发策略
Be responsible for the evaluation of new product opportunities with solid business case, including market and portfolio/product/evaluation, ensure business case alignment and endorsed by cross-functional team and various management committee (TARC, PSC etc.)
负责相关新产品的商业分析,包括相关市场,品类/产品的分析,并确保获得跨部门的支持以及总部的支持(TARC, PSC etc.)
Responsible for long-term development plans and new product development opportunities. Contribute to the design of the ten -year Country Strategic Plan (CSP) and propose 3 year budget plan. Define the products market objectives and strategy together with the Management. Update the strategy as necessary alongside to the CSP timeframe
制定新产品长期发展计划,为十年战略计划(CSP)的设计献力献策
制定3年预算计划.
与管理层一道,确定产品市场目标和战略。根据CSP时间框架,对战略进行必要的更新。
Consult management on significant strategy changes and other key issues such as new product investment, pricing, changes in the products positioning or promotional campaigns.
为管理层提供重大战略变化和其他关键问题的咨询,例如新产品投资、定价、产品定位或推广活动的变化。
Represent China as respective Global Brand Team (GBT) member, contribute to global brand plan and ensure China specific commercial need obtain global cross-functional team support.
代表中国作为GBT的成员,参与制定全球品牌计划,并为中国的商业需求寻求全球跨部门支持
Closely monitor competitor products and adjust the tactic accordingly.
严密监测竞争产品,并相应调整策略。
Be directly responsible for new product development (launch readiness) budgets.
直接负责新产品上市推广预算。
Operational activities:
运营活动:
As member of new development team before phase III clinical study to ensure TPP (Target Product Profile), registration strategy, clinical strategy aligned for business strategy and product positioning. Provide relative business case analysis to support development strategy and investment.
在新产品临床试验三期前,作为新产品开发组项目成员,确保产品TPP、注册策略、临床策略符合产品策略和定位,并对新产品开发策略和投资分析提供商业评估分析。
After project transfer to commercial function, as new product launch leader to work with global-local cross-functional team develop new products launch readiness strategy (data/evidence generation plan, market access plan, go-to-market model etc.), and ensure plans execution in a timely and optimal manner in accordance with agreed milestones, standards and objectives.
新产品开发转至上市前准备阶段是,作为新产品上市团队的项目负责人领导全球和中国团队,通过内部其他职能部门执行新产品上市策略,包括:数据证据支持计划、政府事务和准入计划,价格策略等。协调多部门的行动和职责,根据确定的时间表、标准和目标,及时执行计划,达到***效果。
Coordinate the marketing daily activities with the other company departments activities (Production, Sales, Finance etc.) in order to ensure a good internal synergy, have the overall picture in control and measure and adjust the marketing contribution to the product value chain
协调日常与其他部门相关的工作(生产、销售、财务等),以确保良好的内部协作,掌握大局,衡量并调整市场价值对产品价值链的贡献
Conduct qualitative and quantitative market research to evaluate market potential, develop responsible product positioning, pricing, key messages, contribute in market access value pack, communication and other related documents in new product launch and pre-launch stage. Develop product related packaging and trademark.
开展定性定量研究评估市场,产品定位,关键信息,定价策略。并对上市准备的市场准入价值手册,公关宣传的关键信息提供支持。并负责相关新产品的包装设计和商标注册。
Build and maintain close and effective relationships with healthcare authorities including but not limited to CDCs
BOH
COE
MOH
SDA
(and TOH if necessary) to drive product speed to market
与医疗相关部门例如但不限于CDC、BOH、COE、MOH和SDA(以及TOH,如果必要)建立并维持紧密有效的合作关系确保产品的上市执行
Facilitate global/local team workshops related to launch readiness, best practices sharing etc.
主持和协调全球/地方团队研讨会,促进启动准备、***实践共享等。
职位要求:
任职要求(Required education, experience, certifications, and competencies.)
(要求的教育、经验、资质证书和能力素质。)
Bachelor Degree in Medicine or related field
医学或相关领域学士学位
-Independent working as a brand owner responsible for brand P&L and strategy development
作为品牌的主要负责人具有独立负责品牌预算以及制订品牌策略的能力
-Able to travel frequently domestically and internationally based on business request in the requirement.
能够根据本岗位业务需求经常出差,包括国内和国外差旅
-Familiar with all infectious diseases, all kinds of vaccines and China market situation for these products
熟悉所有传染性疾病、所有种类的疫苗和这些产品的中国市场形势
-Familiar with existing medical and biological products regulations and policies
熟悉现行的医学和生物学制品法规和政策
-Able to understand the product objectives and plans
能够理解SP产品目标和计划
-Have a solid working knowledge of market research, product sales and sales promotion activities
对市场调研、产品销售和营销推广活动有扎实的应用知识
-Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
能够分析数据,以评价推广/策略活动和制定市场计划
-Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team
良好的沟通技巧和人际交往能力,能够完成报告,做公开演讲,与KOL、销售团队和管理团队有效沟通
-Good knowledge of computer software
良好的计算机软件知识
-Fluent in both English and Mandarin
中英文流利
Managing and upholding the company’s new products and maintain good rapport with cross-functional team and relevant (government) authorities and customers. Ensuring the new product development plan are implemented with high quality and aligned with business strategy.
管理和支持公司的新产品,与跨部门团队,客户和相关(政府)当局保持良好的关系。确保新产品开发计划。高品质执行并符合公司策略。
-Define the business strategy for responsible new products and lead cross-functional team to develop and implement new product launch strategy
Contribute to the design of the ten -year Country Strategic Plan (CSP)
-确定负责新产品的业务发展策略,带领跨部门团队制定和执行新产品上市策略
为十年战略计划(CSP)的设计献力献策
-Identify and evaluate new product market opportunity, establish branding long-term positioning and co-work with cross-functional team to push forward effective launch readiness program to ensure the product launch successfully
-发现和评估新产品市场需求,确定新产品的品牌的定位,与跨部门团队合作协助推进有效的上市准备工作
Planning and controlling activities:
计划和控制活动:
Identify and evaluate new products market opportunities and revenue potential for China future growth. In-depth understanding of the strategic market segment through collect and analyze market intelligence data, adequate market research findings and translate them into new product launch strategy.
为新产品开发发现,评估市场机会。收集和分析市场数据,利用充分的市场调研结果来确定客户需求,并将这些需求转化为新产品开发策略
Be responsible for the evaluation of new product opportunities with solid business case, including market and portfolio/product/evaluation, ensure business case alignment and endorsed by cross-functional team and various management committee (TARC, PSC etc.)
负责相关新产品的商业分析,包括相关市场,品类/产品的分析,并确保获得跨部门的支持以及总部的支持(TARC, PSC etc.)
Responsible for long-term development plans and new product development opportunities. Contribute to the design of the ten -year Country Strategic Plan (CSP) and propose 3 year budget plan. Define the products market objectives and strategy together with the Management. Update the strategy as necessary alongside to the CSP timeframe
制定新产品长期发展计划,为十年战略计划(CSP)的设计献力献策
制定3年预算计划.
与管理层一道,确定产品市场目标和战略。根据CSP时间框架,对战略进行必要的更新。
Consult management on significant strategy changes and other key issues such as new product investment, pricing, changes in the products positioning or promotional campaigns.
为管理层提供重大战略变化和其他关键问题的咨询,例如新产品投资、定价、产品定位或推广活动的变化。
Represent China as respective Global Brand Team (GBT) member, contribute to global brand plan and ensure China specific commercial need obtain global cross-functional team support.
代表中国作为GBT的成员,参与制定全球品牌计划,并为中国的商业需求寻求全球跨部门支持
Closely monitor competitor products and adjust the tactic accordingly.
严密监测竞争产品,并相应调整策略。
Be directly responsible for new product development (launch readiness) budgets.
直接负责新产品上市推广预算。
Operational activities:
运营活动:
As member of new development team before phase III clinical study to ensure TPP (Target Product Profile), registration strategy, clinical strategy aligned for business strategy and product positioning. Provide relative business case analysis to support development strategy and investment.
在新产品临床试验三期前,作为新产品开发组项目成员,确保产品TPP、注册策略、临床策略符合产品策略和定位,并对新产品开发策略和投资分析提供商业评估分析。
After project transfer to commercial function, as new product launch leader to work with global-local cross-functional team develop new products launch readiness strategy (data/evidence generation plan, market access plan, go-to-market model etc.), and ensure plans execution in a timely and optimal manner in accordance with agreed milestones, standards and objectives.
新产品开发转至上市前准备阶段是,作为新产品上市团队的项目负责人领导全球和中国团队,通过内部其他职能部门执行新产品上市策略,包括:数据证据支持计划、政府事务和准入计划,价格策略等。协调多部门的行动和职责,根据确定的时间表、标准和目标,及时执行计划,达到***效果。
Coordinate the marketing daily activities with the other company departments activities (Production, Sales, Finance etc.) in order to ensure a good internal synergy, have the overall picture in control and measure and adjust the marketing contribution to the product value chain
协调日常与其他部门相关的工作(生产、销售、财务等),以确保良好的内部协作,掌握大局,衡量并调整市场价值对产品价值链的贡献
Conduct qualitative and quantitative market research to evaluate market potential, develop responsible product positioning, pricing, key messages, contribute in market access value pack, communication and other related documents in new product launch and pre-launch stage. Develop product related packaging and trademark.
开展定性定量研究评估市场,产品定位,关键信息,定价策略。并对上市准备的市场准入价值手册,公关宣传的关键信息提供支持。并负责相关新产品的包装设计和商标注册。
Build and maintain close and effective relationships with healthcare authorities including but not limited to CDCs
BOH
COE
MOH
SDA
(and TOH if necessary) to drive product speed to market
与医疗相关部门例如但不限于CDC、BOH、COE、MOH和SDA(以及TOH,如果必要)建立并维持紧密有效的合作关系确保产品的上市执行
Facilitate global/local team workshops related to launch readiness, best practices sharing etc.
主持和协调全球/地方团队研讨会,促进启动准备、***实践共享等。
职位要求:
任职要求(Required education, experience, certifications, and competencies.)
(要求的教育、经验、资质证书和能力素质。)
Bachelor Degree in Medicine or related field
医学或相关领域学士学位
-Independent working as a brand owner responsible for brand P&L and strategy development
作为品牌的主要负责人具有独立负责品牌预算以及制订品牌策略的能力
-Able to travel frequently domestically and internationally based on business request in the requirement.
能够根据本岗位业务需求经常出差,包括国内和国外差旅
-Familiar with all infectious diseases, all kinds of vaccines and China market situation for these products
熟悉所有传染性疾病、所有种类的疫苗和这些产品的中国市场形势
-Familiar with existing medical and biological products regulations and policies
熟悉现行的医学和生物学制品法规和政策
-Able to understand the product objectives and plans
能够理解SP产品目标和计划
-Have a solid working knowledge of market research, product sales and sales promotion activities
对市场调研、产品销售和营销推广活动有扎实的应用知识
-Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans
能够分析数据,以评价推广/策略活动和制定市场计划
-Excellent communication skills and interpersonal skills, able to deliver reports, to make public presentations and to deal eloquently with opinion leaders, the sales force and Management Team
良好的沟通技巧和人际交往能力,能够完成报告,做公开演讲,与KOL、销售团队和管理团队有效沟通
-Good knowledge of computer software
良好的计算机软件知识
-Fluent in both English and Mandarin
中英文流利
职能类别: 生物工程/生物制药
公司介绍
赛诺菲集团
赛诺菲集团是一家全球领先的多元化医药健康企业,专注于患者需求,传播健康。
全球100,000余名员工,业务遍及100个国家
新兴市场实力均衡,表现强劲,位列***
多元领域,覆盖处方药、健康药业产品、疫苗和动物保健品
疫苗领域的领导者
领先动物保健市场
2011年集团净销售额达334亿欧元
赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团,也是国内增长最快的医药健康企业之一。目前,赛诺菲在中国200多个城市拥有6000余名员工。
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年,赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天,赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海,并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。
独特的医药健康产品系列、满足中国公共卫生需求
从预防到治疗,赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年,杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月,赛诺菲完成了对BMP太阳石的收购。
大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地,包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。
完善的研发架构、双赢的研发合作模式
在中国,赛诺菲具有从药物靶点发现到后期临床研究的整体研发实力。集团在上海设有中国研发中心和亚太研发中心,并在北京和成都分别设有研发机构。自2008年以来,赛诺菲与中国权威科研机构开展了10多项战略合作,在癌症、干细胞、糖尿病和老年疾病等前沿研究领域探索创新药物
依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源,公司在中国的市场份额不断攀升,公司规模不断扩大,飞速发展的业务给了我们与更多优秀人才合作的机会。
如需了解更多信息,请访问*************
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赛诺菲集团是一家全球领先的多元化医药健康企业,专注于患者需求,传播健康。
全球100,000余名员工,业务遍及100个国家
新兴市场实力均衡,表现强劲,位列***
多元领域,覆盖处方药、健康药业产品、疫苗和动物保健品
疫苗领域的领导者
领先动物保健市场
2011年集团净销售额达334亿欧元
赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团,也是国内增长最快的医药健康企业之一。目前,赛诺菲在中国200多个城市拥有6000余名员工。
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年,赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天,赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海,并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。
独特的医药健康产品系列、满足中国公共卫生需求
从预防到治疗,赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年,杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月,赛诺菲完成了对BMP太阳石的收购。
大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地,包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。
完善的研发架构、双赢的研发合作模式
在中国,赛诺菲具有从药物靶点发现到后期临床研究的整体研发实力。集团在上海设有中国研发中心和亚太研发中心,并在北京和成都分别设有研发机构。自2008年以来,赛诺菲与中国权威科研机构开展了10多项战略合作,在癌症、干细胞、糖尿病和老年疾病等前沿研究领域探索创新药物
依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源,公司在中国的市场份额不断攀升,公司规模不断扩大,飞速发展的业务给了我们与更多优秀人才合作的机会。
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