长沙招聘

Area of Responsibilities:

Social Media:

·       Coordinate the social media calendar with Marketing, Communications/PR, Media, and Retail activities

·       Work with regional on social media agency, legal and HQ liaison

·       Ensure consistency of messages across multiple networks

·       Respect the luxury image of the brand throughout all activations

·       Source, develop and manage content for all designated social media outlets

·       Write and/or review/approve content in English and Simplified Chinese demonstrating the ability to write professionally for varied audiences and consistently meet tight deadlines

·       Maintain daily activities to influence customer behavior across new media channels, analyzing client-initiated conversations and advise appropriate marketing activities

·       Identify and establish privileged relationships with KOLs to leverage their presence during offline events

·       Objectives settings and results monitoring, using industry benchmarks

·       Research news blogs and channels for relevance/trend identification

·       Report preparation for internal review and alignment meetings

Agency management:

·        Lead Agency on all creative, planning ,content,  applying, publishing

·        Lead Agency on all reporting

·        Lead Agency on  onsite supporting

E-COMMERCE :

·       Work in close collaboration with Region & HQ on the E-Commerce Project.　

·       Manage budget, idea, technique, agency, process, and the practice.　

DIGITAL ADVERTISING:

Work in close collaboration with the media team & HQ to drive the digital advertising strategy in partnership with the Media Agency

·       Identify campaigns, subjects and best media to achieve higher results

·       Manage display campaigns

·       Work closely with the CRM team to develop Wechat account

·       Post campaign analysis reports to improve on key learnings and report back to business

DATA / ANALYTICS:

·       Provide the business with insights and information needed to make sound business decisions surrounding the online space

·       Develop and execute best practice analytics strategy

·       Produce reports and offer actionable recommendations to maximize site rankings, brand visibility, fan base, share of voice

3) Education & Experience:

·       Degree in communications, marketing, graphics, web development, advertising or IT

·       Minimum 3 years in digital marketing /community / social media role

·       Ideally both Client & Agency side in luxury industry

·       Fluent in English & Mandarin (Spoken & Written)

·       Understanding of Luxury and Consumer needs

·       Demonstrates solid understanding of the social media universe, including Youku, Weibo, Wechat, blogs…

·       Strong familiarity with online marketing practices cross categories

·       E-Commerce related experience is a plus

4) Profile:

·       Creative and innovative

·       Entrepreneurial spirit

·       Applied analytics sensibility with proven ability to make profitable decisions based on data

·       Team player able to work in transversal organizations

·       Internet & Trend Savvy

·       Strong oral and written communication skills

·       Finger on the pulse & Willingness to go beyond

·       Dedicated & eager to make a difference

·       Strong organization skills

历峰集团(Richemont)旗下Maison的成功源于所有员工的热情。
作为全球领先的奢侈品公司之一，历峰集团(Richemont)由21家Maison组成，每一家Maison都像一个小家庭。在秉持进取精神和尊重传统的基础上，每一家Maison都面向国际市场开展业务。我们将métiers d’art和工艺应用于钟表制造、珠宝首饰、书写工具及高端时装和配饰。历峰集团(Richemont)博采众长，同时充分发挥自身独特的美学鉴赏力，与时下最流行的时尚相融合，引领可持续发展又符合道德规范的奢侈品风尚。

历峰集团(Richemont)拥有企业支持服务，并设有地区共享服务平台。这些服务向每一家Maison提供支持，确保各Maison能够专注于发挥他们在设计、创造、销售和市场营销等领域的特长。

我们已经共同走过了2000多年的历史，如今我们也应当着眼未来，因此，我们邀请您加入我们，共同在Maison历史中书写新的成功篇章。

历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。