长沙招聘

公司介绍: Cartier, l'artisan des passions. 岗位职责: JOB DESCRIPTION To manage, develop & implement full integrated communications plan for Cartier Jewelry/Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms MAIN PURPOSE Implement the global/local communications strategy by managing the placement, negotiation and execution of any given projects within Cartier Jewelry/Accessories/Seasonal, across all media, including but not limited to Print, OOH, Digital, Social, ePR, garnering & implementing Press support. To define, optimize and manage each given project budget across all communications touchpoints, including paid media, ePR, local content production & adaption Work closely with the HQ Communications & PR team, media agency, PR agency and/or social agency, internal marketing/content development/E-Commerce teams on strategy development, validation, and execution. KEY RESPONSIBILITIES Key responsibility 1 - Develop and manage media and publicity strategies and action plans on given projects - Oversee the given projects planning across all Paid, Own, Earn platforms - Liaise and validate all media plan, actions plans and creative layouts with HQ Communications team as well as media, PR/ePR & creative/digital agencies - Liaise and work closely with China content team to ensure consistence outputs of excellence in line with the project directions - Ensure quality and premium outputs in all campaign as per Cartier's guidelines to maintain and enhance Cartier as the luxury reference - Responsible for overseeing given project performance, results & KPIs Key responsibility 2 - Digital (incl. but not limited to Social) performance management and operation - Key digital spending holder, working with the team to ensure an updated record of spending in each channel & placement - Data analysis incl. display, social, search, e-business, GA, data transparency etc, to provide key insights & learnings to the team - Responsible for finding new digital touch-points and keeping Cartier's digital leadership across all platforms - Work for consolidating digital performance including display, search, website etc... Key responsibility 3 - Agency Management - Manage day-to-day working relationship with media agency, PR agency, creative agencies, production house - Manage PR & Media agency briefings, media selection, annual/campaigns KPI, work flow, third-party tracking and maintain a constructive relationship - Manage Social Agency on display ad adaptation, new ideas and work flow efficiency Key responsibility 4 - Billing & Administrative Duties - Handle vendor creation, purchase orders and invoice processing - Working with the teams to ensure an updated record of spending in digital - Prepare monthly YTD review and quarterly LE updates DIMENSION: Headcount supervised: 0 Internal contacts: Strong functional line of reporting with Communication & Publicity Manager Work closely with corporate PR, product marketing, content development, commercial, merchandising and CRM & E-Commerce teams 任职要求: JOB DESCRIPTION To manage, develop & implement full integrated communications plan for Cartier Jewelry/Accessories/Seasonal (categories & projects subject to discussion and may change accordingly) across all Paid Own, Earn communications platforms 合同期限: Undefined

历峰集团(Richemont)旗下Maison的成功源于所有员工的热情。
作为全球领先的奢侈品公司之一，历峰集团(Richemont)由21家Maison组成，每一家Maison都像一个小家庭。在秉持进取精神和尊重传统的基础上，每一家Maison都面向国际市场开展业务。我们将métiers d’art和工艺应用于钟表制造、珠宝首饰、书写工具及高端时装和配饰。历峰集团(Richemont)博采众长，同时充分发挥自身独特的美学鉴赏力，与时下最流行的时尚相融合，引领可持续发展又符合道德规范的奢侈品风尚。

历峰集团(Richemont)拥有企业支持服务，并设有地区共享服务平台。这些服务向每一家Maison提供支持，确保各Maison能够专注于发挥他们在设计、创造、销售和市场营销等领域的特长。

我们已经共同走过了2000多年的历史，如今我们也应当着眼未来，因此，我们邀请您加入我们，共同在Maison历史中书写新的成功篇章。

历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。