长沙招聘

SPECIFIC RESPONSIBILITIES

• Develop long-term marketing plans for assigned product lines. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives.

• Prepare annual marketing plans for assigned products including market strategy, brand building, incentive promotions, sales forecast, projected market penetration, and budget estimates.

• Develop short-term product marketing programs to obtain business in line with product sales forecasts and profit objectives.

• Manage product prices (including those of spare parts), terms of sale and discounts recognizing out objectives and our competition.

• Provide Market Research with market demand projections to guide the preparation of forecasts. Work with the Plants to insure needed product supply.

• Manage the "Release for Shipment" process of new products.

• Provide Advertising & Publications Manager and Promotions Manager with information to guide production of product literature and promotional activities.

• Develop and present sales training programs for company sales representatives and distributor personnel seminars.

• Develop a personal expertise on assigned product markets including a complete intelligence file on competitors' pricing, field activity, customer service channels of market distribution and end-user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions.

• Develop plans for introducing and discontinuing products in line with marketing group's long-range market objectives.

• Coordinate the development of effective packaging, installation instructions, sales displays, trade show displays, and publicity programs.

• Provide Product Engineering with market preference and trends on products considered for development or redesign.

• Maintain high level of communications with branch personnel.

• Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.

• Coordinate the interpretation of plumbing codes and distribution of this information to the field sales organization.

• Seek legal advice from corporate counsel to insure propriety of pricing mechanism, trademarks, product labeling, policies and contractual agreements.

Education and Experience Requirements

• Bachelor’s degree or above

• With similar marketing experience on product management, brand management, promotion activities, new product roll out and merchandising for at least 6 years

• Experience in Bath and kitchen facility and fast moving consumer goods industry would certainly be a plus

• Strong commercial sense and analytical skill; result oriented; Good interpersonal communication skill

• Well experienced with adequate MS office software as well as acknowledge a satisfactory written & spoken English level

科勒公司创立于1873年，是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上，科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂，超过33,000名员工。在中国，科勒建立了9家工厂，并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要，科勒（中国）投资有限公司诚聘人员，公司将提供具有挑战性的工作环境以及良好的培训和发展机会。

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