新品牌开发经理
德加拉(中国)投资有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-11-21
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展经理
职位描述
职位目标:
商务拓展。判断、分析并签约可在国内市场销售的国外美容品牌,包括护肤产品、彩妆、护发产品、仪器配件产品等。
岗位职责:
1、 对美容产品和时尚趋势有敏锐的洞察力。紧跟美容产品趋势,分析新产品的机遇和战略。
2、 出席行业活动,如协会活动和会议/时尚媒体活动等,并就市场情况和创新趋势做出反馈和信息分析。
3、 通过网络、陌拜电话、广告或其他方式挖掘潜在的客户。
4、 制定有效的计划方案,促成潜在客户和公司的合作。
5、 全面分析并理解美容产品,制定出相较于国内市场品牌A或其它竞品而言,产品定位更清晰的Thakral私人战略。
6、 擅长样品采集工作和国内市场品牌调研工作。
7、 与内部部门协调合作,制定新的品牌投放计划。
岗位要求:
1、 具有6-8年的美容产品开发背景,例如:Sehora,Joyce Bea.等产品的零售商;专注美容的杂志编辑;具有商业/专业背景的美容博主等。
2、 了解全球美容趋势理念和国内消费者的消费心理,对未来6-36个月内的大热产品做出判断和预估。
3、 对美容、时尚以及开拓新品牌有强烈的热情和兴趣。
4、 有较强的市场意识和优秀的表达能力。
5、 英语良好,可作为工作语言;韩语、日语和法语属于加分项。
Objective of the Role:
Develop the business by identifying, approaching and signing up foreign beauty brands including skin care, colour cosmetics, hair care, device and accessory brands that we can market sales in China.
Main Responsibilities:
1. Good sense for the beauty and fashion trend every season. Timely catch up with Beauty category trend, and identify new product/range opportunities & strategy within Beauty category.
2. Attend industry functions, such as association events and conferences/ fashion media events, etc. and provide feedback and information on market and creative trends.
3. Prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients’ decision makers.
4. Able to plan persuasive approaches and pitches that will convince potential clients to do business with the company.
5. To be able to analyze & understand Beauty Categories thoroughly and in turn create a Thakral Private Strategy with Clear Product/Range Positioning versus the A brand and Competitors within the China Market.
6. Make good job in sample collection and do market research in China for the Brand.
7. Work with internal departments to develop new brand launch plan.
Requirements:
1. 6-8 years of beauty development background, ie: Beauty buyer at a retailer like Sephora, Joyce Beauty; magazine editors with a focus on beauty; beauty bloggers who also happen to have a business/professional background.
2. With very good sense of global beauty trends and ideally, of what Chinese consumers are "ready for" and hence what can become a commercial success in the next 6 - 36 months.
3. Passion and interest in beauty and fashion, and in discovering new brands are a must
4. Strong marketing sense, presentation skills are preferred
5. English is a must; other languages are an advantage, e.g. Korean, Japanese, and French.
职能类别:市场/营销/拓展经理
公司介绍
Singaporean company, with presence in China for nearly 50 years, 30 as a distributor of foreign brands
Navigating through China's consumer, economic, policy and regulatory development ups and downs
Singapore Listed & Family Managed
Listed in Singapore, transparent nature of a public entity
Family-managed in 3rd & 4th generation, with personal touch & trust of a family enterprise and the well-capitalised
Deep Roots in Japan & Asia
Have deep roots in Japan, opened first office there in 1935
Also have a team and property investment in the country; China GM grew up in Kobe and speaks Japanese
Close Relationship with Cross-border Channels
Today focusing on managing premium beauty, wellness & lifestyle brands in Greater China
Full channel coverage, managing eCommerce in-house & close partnership with leading players
Strong in-house Digital Marketing Capabilities
In-house digital and integrated marketing team to engage with consumers and professional users, via Wechat, Weibo, live streaming? and other platforms
Broad Asian & Global Footprint
Founded in 1905 in Bangkok, starting as a textile trader with 2 people
Now in 30 countries with 10,000 employees
Shanghai Office 86 employees
Business ranging from:
Beauty Brand Distribution
Apple Brand Retailing
Luxury Watch Retailing
(Omega, Rado, Breitling, etc.)
IT Solutions for Banking
IT Distribution / Services Providing
Property Investment & Financing,
Manufacturing (Yarn, Suits, etc.)
ODM / OEM Sourcing + Self Brand Business
Thakral Corp listed in Singapore since 1995, focusing on beauty, wellness and lifestyle brand distribution in HK & China and property financing / investment in Australia & Japan
公司地址: 上海市徐汇区桂箐路65号新研大厦B座5楼
邮政编码: 201103
联 系 人: 人力资源部
电子邮件: hr@thakral.com.cn
网站地址: ***************************
联系方式
- Email:hr@thakral.com.cn
- 公司地址:地址: 上海市徐汇区桂箐路65号新研大厦B座5楼