长沙招聘

General role & responsibility

- Develop & drive hotel market segment strategy & business Plan to facilitate the segment business growth.

- Utilize and maximize the global segment and offer marketing resource to initiate, plan and execute the marketing programs in segment approach.

Job Description

- Deep dive the segment marketing intelligence including PAM, Market Share, competition landscape including specific focus on trends, implications, possibilities

- Map out the global and domestic hotel flag value chain and key stakeholders in hotel segment, develop the communication hierarchy and make the effective way to influence the key stakeholder

- Dig the customer insight to identify the opportunities and breakthrough idea, to build up Segment Value Propositions

- Build up effective segment marketing plan and segment tools, work closely with sales force aim to maximum the segment business result and drive the hotel business with high growth rate

- Work closely with offer marketing, competence center and global segment team to define the segment portfolio and go to market strategy

- Work closely with MARCOM team on the execution of the segment marketing activation

- Develop effective interaction with external segment community to build up the segment awareness

Qualifications:

- Bachelor degree or above

- 10 years in B2B industry marketing or sales function

- Good English communication skills both oral and written

- In-depth marketing know-how, in relevant industry is preferred.

- Market segmentation and Customer targeting

- Good interpersonal skills

- Capability in setting vision & strategy

- Be a quick learner

- Influencing skill

- Foster cooperation, team work spirit

在施耐德电气，我们相信，获取能源并利用数字技术是人们的基本权力, 我们助力所有人以更少的资源创造更多的价值, 并确保每一个人，在任何时间，任何地点都能尽享Life Is On。
我们提供能源与自动化数字解决方案，以实现高效和可持续。我们将世界领先的能源技术、自动化技术、软件及服务融合于整体解决方案之中，服务于家居、楼宇、数据中心、基础设施和工业市场。
我们致力于打造有意义、包容和赋能的企业价值观，我们承诺让这个开放的，全球化的，创新的生态圈释放无限可能。
创造平等机会是施耐德电气可持续发展战略的重要组织部分之一，它旨在认同所有员工得到独特的重视，不同性别、国籍、文化、代际的员工都能在包容的环境中发展并做出自己的***贡献。其中，性别平等尤为相关且重要。性别平等不是偏爱***或者关注某些个体，更重要的是建立促进男女平等的制度和文化认知，培育适合***的土壤，创造更大的空间，同时给予养分促进发展。