长沙招聘

主要工作职责
To define and implement a communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity.
? Develop a strategic vision of the communication resources to be deployed and implement these ones
? Develop the brand image and visibility locally:
- Represent and be the brand spokesperson for external targets (media…)
- Organise major brand events and/ or product launches
- Maintain and protect the brand’s reputation; anticipate and manage crisis
? Develop media relations
- Implement the brand media strategy with all relevant media participants (women’s and professional magazines, television, radio, Internet,..) to achieve 360° communication (new media, social networks,…)
- Be the internal media expert
- Develop and maintain excellent relations with different representatives and identify he relevant role-players for the brand
? Recruit, develop and manage a team. Ensure development of expertise and know-how and support organisation changes
? Evaluate media operations, participate in organising image studies on professional targets
? As a member of the Management Committee, provide the Managing Director with support and advice for all communication questions (including general management speeches, interviews and public presentations)
? Manage the Department’s budget

关于欧莱雅集团与欧莱雅中国
 
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************