长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场/营销/拓展专员招聘

Sr. Associate, Customer Marketing-PC

上海庄臣有限公司

  • 公司规模:500-1000人
  • 公司性质:合资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2019-01-17
  • 工作地点:上海-浦东新区
  • 招聘人数:若干人
  • 工作经验:2年经验
  • 学历要求:本科
  • 职位月薪:0.8-1.5万/月
  • 职位类别:市场通路专员  市场/营销/拓展专员

职位描述

Summary概览:

  • Report to CMKT associate manager, in charge of BTL strategy/planning & budgeting to achieve TOP/Bottom line target and market share target.

Essential Duties and Responsibilities主要工作职责:

Shopper

  • Adapt global brand stories and Big Ideas into high impact shopper campaigns with agency partners as part of MEDIA to SHELF
  • Support line manager to write Client to Agency briefs to Shopper Agency
  • Support line manager to propose and conduct Category specific shopper studies, applicable preferably to the Cluster, and Country specific where appropriate, and cascade study synopsis, learnings, implications and action plans to address opportunities
  • Develop instore and digital shopper toolkits for implementation, Communicate and align with Sales on execution scope and targets. (Channels, Store numbers, geographies, Resources, promotion budget)
  • Consolidate execution progress and facilitate Management Committee reviews

Sales and Operation (SOP)

  • Attend Step 1 meetings to highlight special topics and align on growth drivers
  • Accountable for special pack and promotional stock inventory offtake and resourcing
  • Provides shipment analysis
  • Bridge Step 1 output to Step 2 meetings

Promotion & Activity Budget Management

  • Tracks sales execution for learning and agile adjustments
  • Monitor pacing and true-up

DMPP (Display Merchandising Price Promotion)

  • Gives sales operation picture of excellence in store
  • Create standards of execution by channel and store segmentation
  • Designs brand merchandising
  • Support line manager to determines Promotion Price thresholds

New Product Development and Category specific projects

  • Support line manager to ensure Trade Bundles developed by the Platform are appropriately adopted/adapted by the Cluster, and implementation plans are prioritized, resources fairly and optimally allocated, and implementation monitored
  • Provides feedback, inputs to Platform as to what works best for the Cluster
  • Channel and Customer Support
  • Support line manager to develop plans designed to optimize roll-out of channel strategies across markets, and ensure excellent execution of all plans for designated channels aligned with Platform directions

Processes

  • Supports line manager in key areas like selection of projects, initiatives, prioritization and allocation of resources (promotions, mix component of trade spend, etc.), across Cluster Members and Categories.
  • Support line manager to development and securing sign-off of FOCO plans in line with Corplan
  • Partner with Finance, M&C in the development of price increase recommendation in line with DPM and Pricing Strategy

Administrative/Support Services/Capability Building

  • Monitor distribution performance, competitive activities, trade sales by tracking process and scorecards
  • Supports Sales in developing action plans based on Advantage Survey results, and monitors executionRequired
  • Skills / Experience / Competencies基本技能/经验/能力要求:
  • Bachelor and above
  • At least 4 years’ experience in Customer Marketing or Trade marketing, multi-functional experience in Sales would be plus

Preferred Skills / Experience / Competencies优先技能/经验/能力:

  • Knowledge of the Categories, pertinent Key Customers, and key Competitive set
  • Strategic mind set, understands the strategic & tactical nature of the business.
  • Clear understanding of the different channel Go-To-Market principles/strategies, structures - SSS, Wholesale, Distributor, and Club.
  • Multi-function and multi-tasking abilities
  • Understands “ACNielsen” syndicated data, MINE and Adopt processes
  • Strong Computer skills, Microsoft Office
  • Delivers results
  • Manages executions diligently, with keen attention to details
  • Values others, and cultures
  • Self-starter and Acts with integrity
  • Analytical Skills

Job Requirements工作要求:

  • Full-time job

公司介绍

    美国庄臣公司(sc johnson)由山姆. 庄臣先生在1886年创建,位于美国威斯康辛州的瑞辛市, 是一家有着100多年历史的家族性企业。庄臣公司是主要经营家庭清洁用品、个人护理用 品和杀虫产品的世界领先的制造商之一。
     1901年,庄臣先生在瑞辛市建立了***家工厂,并于1939年由著名建筑师frank lloyd wright 所设计的庄臣行政大楼落成。1906年公司正式改名为美国庄臣父子公司(scjohnson & son inc.)。
     1914年,庄臣公司在英国开设了***家海外分公司,开始了它的国际化进程。至今,庄臣公司已在50多个国家和地区建立分公司,业务遍及100多个国家,在全球各地的雇员超过10,000人。
     庄臣海外分公司致力于开发适合当地消费者需求的产品,并且在市场开发和产品开发方面都达到了领先的地位。设在美国瑞辛市、英国、荷兰和日本的研发中心,专家人数超过1000名,向海外分公司提供技术帮助。
     无论是在中国还是在世界其他国家,庄臣公司的主打消费产品如:雷达杀虫剂、碧丽珠家具光亮剂、威猛先生家用清洁剂和佳丽空气清香剂都确立了庄臣在家庭清洁领域的主导地位。
     同时,庄臣公司非常重视“人”的价值,已数次获得《财富》杂志评选的前100名“最受欢迎雇主”、“职业母亲的***工作场所”等荣誉。身为庄臣大家庭的一份子,员工将享有完善的福利待遇和受到应有的尊重。

 家族性公司,100多年的成长历史
 在50多个国家拥有公司
 在100 个国家销售产品
 每年把税前5%的营运利润回馈给我们所在国的社区
 美国庄臣连续三年被评为十佳工作场所之一
 上海庄臣被为2007年度中国十佳雇主第三名
 被评为100家***best work place之一

上海庄臣是美国庄臣在华设立的独资企业,总部设在上海浦东金桥出口加工区。

我们将为员工提供培训和发展机会,及具有竞争力的薪酬福利。应聘者请在见信息后一周内将您的简历发送至本公司,并请在邮件标题处注明所申请职位。

联系方式

  • Email:qhu@scj.com
  • 公司地址:上海市浦东新区新金桥路932号 (邮编:210216)