长沙招聘

岗位概要: Key Performance Area
1. New product development, including concept development, product test, packaging development etc.
2. Sales data analysis, research understanding (including consumer panel, retail audit, product test ect.)
3. Business / Brand Strategic Plan
4. Brand Positioning and Activation (Advertising Development, Media Planning, Promotion, PR, Events, Display / Merchandising, etc)
5. brand innovation development including consumer insight understanding, idea generation and concept crafting

基本工作职能: Key Job Responsibility
1. Brand Top-line Sales (Volume & Value)
2. Marketing Spending, Marketing Margin
3. People Development (future)

教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request
Must Have:
1. Brand Manager (1-2+yrs)
2. Fluent English in both written and oral
3. Strong interpersonal communication & problem solving skills
4. Undergraduate degree

Prefer to Have:
1. Working experience in multi-national company
2. FMCG experience

哈根达斯是风靡全球的冰淇淋品牌，1921年由鲁本.马特斯创建于纽约，1962在美国纽约上市，1996年进入中国，目前属于通用磨坊旗下品牌。哈根达斯坚持使用纯净、最天然的原料被誉为冰淇淋中的“劳斯莱斯”。
目前哈根达斯在全中国拥有400家左右的门店，遍布上百个城市，拥有几千名店铺员工。我们提供完善的培训和发展机会，有竞争力的薪资福利，热情而又温馨的店铺工作环境和氛围。期待您的加入！