长沙招聘

PRINCIPAL ACCOUNT ABILITIES：

1. CreateGWR B2B e-marketingcampaigns, CRM program to build awareness among industrial and commercialclients, further outreach to generate lead.

2. Own andreport on the measurements and statistics of the marketing activity, workingclosely with the Commercial Sales Team to deliver hot leads and drive salesresults.

3. Be strongat data analysis and based on the data analysis to make suggestion for thebusiness development and find potential issues or opportunities.

4. Befamily and quick to learn on business soft ware like sales force etc.

5. Workwith commercial, record management team together to provide campaign solutionto core clients based on the client’s business brief to boost business.

6. Familiarwith digital marketing (social media, SEO etc.) could set integrated marketingcampaign proposal with the ATL and BTL, follow up on execution and resultanalysis.

7. Proactivelyoutreach for qualified leads generation with direction by Head of Marketing.

8. Management,creation and delivery of all sales and promotional materials to the CommercialSales team.

9. Buildindustrial brand and produce awareness and relation by organizing and deliveringB2B events or GWR presence at industry events to deliver new business leads andcontacts.

10. Conductmarket research with the aim of identifying new customer segments for GWR B2Bproducts, as well as staying abreast of the existing changing markets.

11. Act asthe link between Global Marketing, Product Management, Commercial Leadershipand the Greater China Commercial team.

12. Act as the Brand guardian within the GreaterChina team, with responsibility for approval of client collateral.

KNOWLEDGE AND EXPERIENCE

• Strong experience e-marketing campaign setup and execution with digital marketing practice
• Skilled at business analysis for lead generation, data analysis, DM, eDM and events marketing required.
• Good at communication for both written and presentation in Chinese and English for industrial and client’s relation build-up
• Innovative on product development based on marketing needs and core product portfolio
• Sales force experience preferred.
• Agency/brand management background ideal

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