长沙招聘

Key Responsibilities

? Be fully responsible for the creativity, planning and alignment of E-commerce customer.
? Responsible for Ecommerce account budget planning, spending and execution. Ensure spending within budget and drive effective ROI.
? Implement the E-commerce eCRM acquisition and retention marketing scheme, to maximize return and loyalty
? As a gatekeeper for brand image design and promotion page design. Optimize & standardize brand image in Ecommerce account.
? Understand customers and develop a proper marketing strategy to improve brand image & exposure as well as POS data.
? Develop creative activities with business purpose of new user acquisition and consumer retention enhancement.
? Ecommerce media investment prioritize and effectiveness.
? Perform in-depth analysis of channel conversion, selling and ROI to make recommendations and implement strategies for improvement.
? Work closely with digital marketing team and brand marketing to drive sales in ecommerce platform.
? Actualize and reforecast the Budget monthly. Support account team well execute plan.
? Analysis promotion result to find improvement area and catch new opportunities.

Requirements
? Bachelor's degree in marketing preferred.
? 5 years sales and marketing working experience, brand marketing, at least 1 year in digital or ecommerce experience.
? Prior experience includes collaborating with ecommerce professionals as well as working with cross-functional teams
? Strong creative, analytical, strategic thinking and problem solving skills
? Customer focused with a strong awareness of the brand and target customer.
? Be familiar with working in a high pressure environment.
? Brand building & Digital experience.
? Might need frequent business trip.

卡拉宝是一家泰国上市企业，成立于2002年，凭借出众的口味和质量，仅2年就在泰国本土市场击败同类竞争对手，成为功能饮料的领导品牌。2017年，卡拉宝正式进入中国，为中国的消费者提供畅销全球的、最具能量的能量饮料产品。

我们相信，每一个人都应时刻满载能量，朝各自的梦想，勇往直前。卡拉宝并不是普通的能量饮料，我们的愿景是，希望卡拉宝能给每一个奋斗的人提供正能量！

我们以价值为导向，通过不断迭代追求极致服务客户需求。我们的员工求真务实、拼搏创新。我们诚意邀请您，与我们一起，去实现自我价值并取得成功！