长沙招聘

职位描述：
工作摘要/目的Job Summary / Purpose
？ Support consumer BU marketing to ensure Coloplast benefits from the opportunities on-line when addressing End-Users/Patients/Consumers with the primary purpose to drive direct to consumer online campaigns and marketing.

？ This role will require working hands-on with the Chronic Care marketing teams as well as CARE and DtC Sales teams to ensure we execute with excellence to achieve our desired goals.
主要职责/责任Essential Duties / Responsibilities
？ Targeted online direct marketing towards End-Users to grow patient share and recruit new/community patients to Coloplast
？ Assist and collaborate with consumer marketing team to define and drive specific marketing and operational targets and KPIs, which will deliver against China Consumer marketing KPI targets
？ Strategic planning and hands-on execution of consumer campaigns in digital ways, includes SEM/SEO of Coloplast’s website, media push through DSP, vertical media cooperation. Potentially manage local end-User communities, networks and social media where relevant
？ On-line lead generation through local online advertising.
？ Collaborate with Global Marketing’s web team on Search Engine Marketing and Search Engine Optimization, implement global digital tools roll-out in China.
？ Ensure high marketing effectiveness and ROI on campaigns, optimizing searches, local click rates, lead to conversion rates and DtC Sales
？ Support to manage ongoing effective internal communication (sales, marketing, RA, GA and Commercial teams) to ensure coherence in our approach to consumers
权限Authorities (non-exhaustive list)
？ Support consumer marketing team projects and achieve agreed goals via superior project management
？ Approve spend and administration in accordance with company policies
任职资格Job Qualifications
？ Bachelor's degree,
？ 3+ years experiences in Consumer Marketing with proven success in digital/online B2C marketing in Medical device/Pharma/FMCG/OTC/Airlines or related industries in a commercial role (responsible for marketing with specific commercial KPIs).
岗位胜任力Competencies – apart from global competencies
？ Strong process and numerical skills with an analytical approach to marketing and an ability to identify and act on trends and insights.
？ Good communicator, willingness to share knowledge and able to get buy-in quickly
？ Independent thinker and a good team player, asking for help and providing support when they need it
？ Good Business English, preferred CET6
？ Self-driven and an individual contributor
技能Skills
？ Good presentation & analytical skills
？ Working knowledge of online consumer marketing and campaigns
？ Able to work and communicate independently in English

康乐保集团.简介

康乐保公司是一家从事医疗护理用品开发、生产、销售和客户服务的企业，是全球领先的贴心护理产品和服务供应商。1957年成立于丹麦，1983年在哥本哈根证券交易所上市。产品领域涵盖了造口护理，泌尿和失禁护理，伤口和皮肤护理三大系列。60多年来，康乐保一直秉承对护理事业的热情和对有贴心护理需求的人们的关爱之心，用心倾听客户需求，致力于不断开发和投放自己的创新产品，让有贴心护理需求的人们生活得更轻松。

康乐保是欧洲财富500强企业之一，生产基地遍及全球，包括丹麦总部、匈牙利、美国、中国和法国。并在全球55个国家设有分支机构，目前全球雇员超过11000人。

康乐保（中国）.简介

康乐保集团于2007年在北京投资注册成立了康乐保（中国）医疗用品有限公司，专注于在中国的销售、市场和客户服务。并在北京、上海、广州、武汉、沈阳设立了大区办事处。至今，在全国拥有员700多人，是一家快速成长和蓬勃发展中的公司。

目前，康乐保公司在中国市场销售的主要产品有造口护理、伤口护理和失禁护理三大系列产品。