Digital Marketing Executive
Lacoste China梦田服装(上海)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2017-11-17
- 工作地点:上海-卢湾区
- 工作经验:1年经验
- 学历要求:本科
- 语言要求:普通话熟练 英语熟练
- 职位月薪:5.5-7.5千/月
- 职位类别:市场助理
职位描述
职位描述:
Purpose :
Assist Digital Marketing Manager on brand build-up and maintenance.
Key Duties and Responsibilities:
1.Fully support Digital Marketing Manager in social related assignments, responsibilities including:
- Take care of official social platforms monitoring, communicate with social retainer agency for daily content: products checking/collect celebrities clippings/ monthly campaign follow-up
- Long-term blogger seeding follower up, include: checking the recommended name list / pick-up relevant products / follow-up the exposure & result
- Collect global social / digital assets and classification
- Fully responsible of regular updating of brand contents on lacoste.com.cn: product check /translation/briefing to retainer agency
- Assist monthly digital activation / KOL monitoring
- Complete the campaign report independently
2.Associate with Social CRM team to work on:
- Collect and identify Social CRM trends including direct competitors or successful brands
- Assist Social CRM related collaterals eg. Design, content,POP production & delivery, landing page,etc.
3.Assist the team to follow up Footwear category on marketing related activities as the category coordinator,Other assigned tasks.
Main skills, competencies and knowledge required :
1. Degree holder or above, post 90’s is preferred;
2. Social media addict
3. Team worker
4. Serious-minded, careful and strong sense of responsibility;
5. Excellent writing and oral communication skills in both English and Chinese;
6. Working experience on digital marketing is preferred;
7. Familiar with Microsoft Office, especially for PPT files. Familiar with online software and operation;
Purpose :
Assist Digital Marketing Manager on brand build-up and maintenance.
Key Duties and Responsibilities:
1.Fully support Digital Marketing Manager in social related assignments, responsibilities including:
- Take care of official social platforms monitoring, communicate with social retainer agency for daily content: products checking/collect celebrities clippings/ monthly campaign follow-up
- Long-term blogger seeding follower up, include: checking the recommended name list / pick-up relevant products / follow-up the exposure & result
- Collect global social / digital assets and classification
- Fully responsible of regular updating of brand contents on lacoste.com.cn: product check /translation/briefing to retainer agency
- Assist monthly digital activation / KOL monitoring
- Complete the campaign report independently
2.Associate with Social CRM team to work on:
- Collect and identify Social CRM trends including direct competitors or successful brands
- Assist Social CRM related collaterals eg. Design, content,POP production & delivery, landing page,etc.
3.Assist the team to follow up Footwear category on marketing related activities as the category coordinator,Other assigned tasks.
Main skills, competencies and knowledge required :
1. Degree holder or above, post 90’s is preferred;
2. Social media addict
3. Team worker
4. Serious-minded, careful and strong sense of responsibility;
5. Excellent writing and oral communication skills in both English and Chinese;
6. Working experience on digital marketing is preferred;
7. Familiar with Microsoft Office, especially for PPT files. Familiar with online software and operation;
职能类别: 市场助理
公司介绍
关于LACOSTE
LACOSTE来自法国,笃信:「生命之旅,因动而美。」
自1933年***件 POLO 衫诞生以来,LACOSTE一直凭借其纯正的网球血统,传递着轻松优雅的价值观。
如今的 LACOSTE 象征着一种独特的法式生活态度,全系列的产品涵盖了男装、女装和童装。作为全球高端休闲服饰品牌的领导者,LACOSTE 在全世界 120 个国家精选销售网络。作为聚集10000名员工的国际集团,LACOSTE拥有完整的产品线,包含:服装、皮具、香水、鞋履、眼镜、手表和内衣系列,优质的产品充分展现企业社会责任与道德。
更多信息,请访问LACOSTE官网。
LACOSTE来自法国,笃信:「生命之旅,因动而美。」
自1933年***件 POLO 衫诞生以来,LACOSTE一直凭借其纯正的网球血统,传递着轻松优雅的价值观。
如今的 LACOSTE 象征着一种独特的法式生活态度,全系列的产品涵盖了男装、女装和童装。作为全球高端休闲服饰品牌的领导者,LACOSTE 在全世界 120 个国家精选销售网络。作为聚集10000名员工的国际集团,LACOSTE拥有完整的产品线,包含:服装、皮具、香水、鞋履、眼镜、手表和内衣系列,优质的产品充分展现企业社会责任与道德。
更多信息,请访问LACOSTE官网。
联系方式
- Email:CYe@lacoste.com
- 公司地址:上海市静安区1788号1788国际中心21楼 (邮编:200040)