职位描述：

Job Description

Job Title: Product Manager, Digital Marketing

Department: BD Bioscience

Job Location: Shanghai

Report to: Sr. Marketing Manager

Subordinator: None

POSITION SUMMARY

The candidate is expected to take the lead in developing and deploying BDB China digital marketing and e-commerce program, and contribute to strengthen brand, expand coverage, generate leads, improve customer satisfaction, and drive sustainable growth of research instrument and reagent business. The job also provides ample opportunities for those who like to challenge themselves to learn and perform in a fast-paced multi-team cross-function environment.

KEY RESPONSIBILITIES

• Develop annual strategic plan for digital marketing and e-Commerce.
• Communicate with global headquarter to align on strategy and get support.
• Design and execute online campaign, promotion, banner ads, email blast, etc.
• Build and maintain BDB China web and social media presence.
• Consolidate and manage customer database to improve targeting and efficiency.
• Measure and analyze campaign performance to fine tune approach and spend.
• Collaborate with internal teams to optimize customer experience.
• Coordinate with strategic venders on partnership and co-marketing projects.
• Identify industry trends/insights, brainstorm creative marketing activities.

REQUIRED SKILLS AND ABILITIES

• Minimum 4 years’ experience in digital marketing or relevant role.
• Proven record in managing online campaign, customer database, social media.
• Good communication, coordination and interpersonal skills.
• Multitasking, able to work both as a team and cross team/function.
• Strong analytical capability and data-driven thinking.
• Customer oriented, results driven with attention to details.
• Fluent in English, both speaking and writing.

DESIRABLE

• Minimal bachelor’s degree, masters is a plus but not a must.
• Prefer to have background in technology related field.
• Work experience in project management will be of great help to this job.
• Qualified candidate from other industries are welcome to apply.

Travel Frequency

0
<25%	√
25%-50%
50%-75%
>75%

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for healthcare providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit ******.

关于BD

BD是一家全球化的医疗技术公司，通过改善医学发现方法、医疗诊断效果和护理质量以引领世界健康。BD关注并支持每位一线医务工作者，致力于通过研发创新技术、服务和解决方案，帮助患者改善临床治疗，并帮助医护人员改进临床流程。BD及其65,000名全球员工秉承高度的热情和信念，致力于帮助提升患者的治疗效果，为临床医护人员提供安全、高效的护理给药流程，协助实验室科学家们更有效地诊断疾病，并提升科研人员研发新一代诊断及治疗疾病的能力。BD在几乎所有国家均设有分支机构，与全球范围内的组织机构积极合作，携手应对最具挑战的全球健康问题。通过与客户的紧密协作，BD以改善治疗结果，降低医疗成本，提升诊断效率为己任，帮助加强患者和医护人员的安全并扩大医疗可及性。2017年，BD欢迎巴德及其产品加入BD大家庭。更多信息，敬请访问**********/china。