长沙招聘

职位描述：
The marketing manager has the brands’ sales, profit & loss, market share and consumer KPIs (i.e., brand imageries,etc) responsibility. Depend on the different markets’ development stage and business scales.

The marketing manager is responsible to translate the strategic direction from senior management into a set of concrete strategies and marketing plans for the brands he or she is responsible for. The role requires strong leadership, thinking/problem solving capability, and a highly developed set of marketing and general management skills that can develop and implement the brand marketing plans to achieve the successful sales, share, profit and consumer KPI results.

The marketing manager must have a keen view/knowledge of the environment including: a) general externl and internal trends impacting the business; b) competitive assessment, and c) a deep and thourough understanding of both consumers and customers. The marketing manager requires strong analytical skills to sort through complex data to make well-reasonsed conclusions, and translate the learnings into sound strategic direction and business plans/actions on advertising, promotion, product/packaging innovations, pricing, retail programs, and other key programs that could affect the short and long term profitability and share position.

The marketing manager is directly responsible for the success of brands. He or she is directly accountable for sales and share growth, financial health, short-term and long-term equity and imagery development of the trademarks.

This is a critical approach to build the talent bench in Marketing given the high risk of lean organization with high growth rate, and also has the potential to be promoted to Senior Marketing Manager who will lead one or two brand teams.

To effectively perform his or her duties, a marketing manager must be proficient in all of the following key marketing manager qualities as defined by the Hershey Company:
1) Leadership
2) Problem Solving
3) Communication
4) Initiative and Follow-through
5) Accountability
6) Collaboration
7) Creativity
8) Technical Mastery
Major Duties/Responsibilities:
1. Brand Marketing and Business Planning ––Develop assigned brand’s test launch plan in 2014, establish the business model and roll-out plan.
Develops consumer and customer insight-driven brand marketing strategies, which lead to superior marketing programs to deliver the target brand sales, profit, share and consumer KPI growth results. Builds long and short term brand portfolio growth plans to achieve the brand growth targets. Translates country marketing strategies and priorities into brand strategies and business plans that matches with the company capabilities.

2. Marketing Execution Leadership and Management –Launch assigned brand in test market in 2014 and achieve the set KPIs.
Lead development and implementation of annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Lead the monthly consensus process for assigned brand to update the business activities and align on the monthly consensus forecast for business operation. Drive marketing execution excellence in the following:
- Concepts: develops, qualifies and implements insight-driven marketing ideas, concepts and innovations across all aspects of marketing mix;
- Brand portfolio management – develops optimal brands’ packtype, price and channel portfolio to meet consumer segmentation needs while acheving the profitability goals;
- Product/packaging innovations – builds and drives the continous stream of product and packaging innovations to achieve sustainable growthm for the brands;
- Advertising and Media – leads development and deployment of superior consumer communications across all ATL and BTL advertising and media;
- In-store activations – drives superior instore merchandising, sampling and promotion programs to build winning instore impact and consumer off-take;
- Agency management – work closely with Sr. marketing manager in managing the advertising, media, PR, promotion agencies to derive superior business results;

3. Business Analysis and Realization – Conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency;

4. Capability Development – Work with Sr. marketing manager to develop and implement training and development plans for associates in the respective brand teams. Sets SMART goals for brand marketing team colleagues and closely supervises them in delivering the annual targets set-forth. Cultivates and supports top-class performance of self and the team;

Minimum knowledge, skills and abilities required to successfully perform major duties /responsiblities:
Strong leadership skills
Strong thinking & problem solving capabilities
Outstanding analytical abilities
Ability to nurture and contribute to innovation and creative solutions
Strong ownership to be accountable for sales and income results and the success of initiatives
Strong verbal and written communicator to wide breadth of audiences including senior management
Strong functional marketing expertise
Lifelong learner and strong people developer
Passion for winning in the marketplace

Minimum Education and Experience Requirements:
Education: Bachelors Degree; MBA degree preferred
Experience 1. At least 7 years working experience in the management roles in the marketing department in international FMCG companies, and/or the advertising agency, and/or the consulting firm;
2. Solid marketing experience in managing one or more product categories with multiple brands;


Language Skills
- English: Perficient oral and written English communications ( skillful business memo writing, business presentations, and daily communication with English-speaking peers and external partners);

Computer Skills
- Skillful usage of Microsoft Office softwares in business documents development and presentation, including Word, Excel and Powerpoint;
- Familiar with Nielsen Advisor Software is preferred

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。