长沙招聘

职位描述：
DESCRIPTION & REQUIREMENTS：
POSITION OVERVIEW:
Lead to formulate, build and manage Starbucks ecommerce project operation in China in order to drive growth and innovation of Ecommerce Ecosystem for Starbucks China

KEY DUTIES/RESPONSIBILITIES:
1. STRETEGY DEVELOPMENT & PARTNERSHIP (30% )
- Work with Sr.Ecommerce manager to strategize, plan, develop, and grow Starbucks China ecommerce business.
- Support Sr.Ecommerce Manager resource co-ordination with ecommerce partners/ platforms/market places (such as , Alibaba, Tmall, Tencent ) for the projects.
2. TMALL STORE OPERATION & OPTIMIZATION ( 50%)
- Lead daily managing Tmall flagship store in China to maximize revenue, OI, brand love and innovation in China. Perform day-to-day operation of the Store in working with internal & external cross-functional partners, including store look* feel, product and marketing initiative launch, store daily maintainess
- In co-ordination with category team , to lead and develop Ecommerce product strategy and assortment plan with innovative vison and idea
- Monitor and perform daily, weekly and monthly analysis on Store performance including but not limited to sales, traffic, conversion rate, basket size, search optimization, DSR, top selling & low selling products, UX optimization, ecosystem performance ). Provide input to digital marketing team to optimize user experience and SEO in timely manner. Provide input to marketing & category team to refine sales strategy in timely manner.
- In co-ordination with the digital marketing team, to drive effective, optimization and growth of e-Commerce marketing strategy & promotional planning to maximize revenue generation and probability of online store.
3. VENDOR MANAGEMENT (20%)
- Support vendor evaluation process and ensure vendors submit relevant info for assessment
1) Support Sr.Ecommerce Manager to develop SOW and business process with ecommerce vendors, and work with internal stakeholder to ensure effective and efficient implement and operation of new business process for ecommerce.
2) Liaison with operating vendors, technical, logistics, fulfillment, and customers service partners on daily basis, including but not limited to development, backend, system integration, data management and training matters.
- Prepare and provide training material to vendors and customers service based on product launch & campaign plan (5%)

QUALIFICATION & EXPERIENCE
- Minimum of 3-5 years of professional experience on Ecommerce channels/platforms or official website operation.
- Customer and market oriented, and result driving
- Demonstrate strong understanding and appreciation of China Ecommerce and digital business. Proven experience in working with YHD, JD, Tmall, Tencent, etc is a must
- Proven track record in working in a high pressure, time sensitive ecommerce operation environment, and demonstrated ability to handle and follow up multi-tasks in a systematic and professional manner
- Proven experience in stakeholder management, drive revenue and traffic through product & marketing initiatives, customer experience, and operation in an digital/ecommerce business.
- Commercial and technology savvy, with strong data analysis background
- Ability to collaborate in a multi-cultural, complex organization
- Strong analytic and communication skill to all levels of audience
 
EDUCATIONAL REQUIREMENTS:
- University/Bachelors degree
- Postgraduate/Masters degree is a plus

CULTURAL DIVERSITY:
- Fluent Mandarin and English (speak, read and write)

    星巴克咖啡公司成立于1971年，始终致力于商业道德采购并烘焙世界上高品质的阿拉比卡咖啡。今天，在全球76个国家和地区，拥有28,000多家门店的星巴克是世界上首屈一指的专业咖啡烘焙商和零售商。星巴克始终坚持对卓越品质和服务的承诺，遵循我们的愿景和价值观，通过每一杯优质的咖啡每天为顾客营造独特的星巴克体验。

    自1999年进入中国以来，秉承“激发并孕育人文精神——每人、每杯、每个社区”的公司使命，我们始终致力于在中国成为一家与众不同的公司：在传承经典咖啡文化的同时，关爱我们的伙伴，为顾客提供超越期望的星巴克体验，并为所在社区的繁荣做出自己的贡献。目前星巴克已经在中国大陆130多个城市开设了3,000多家门店，拥有40,000名身穿绿围裙的星巴克伙伴。这一独特优势使我们能够在每一天，通过每一家星巴克门店，践行我们的承诺。

    我们热爱我们的咖啡。我们相信通过一杯高品质的手工咖啡可以传递和分享真挚情感，而这样简单的行为或许可以为顾客提供一些正能量。因此，星巴克始终致力于通过道德采购，烘焙并提供高品质的阿拉比卡咖啡豆。我们还在中国云南普洱建立了星巴克中国咖啡种植者支持中心，旨在整合和促进可持续种植规范在当地的推广，助力云南咖啡产业的发展。从一粒种子到一杯咖啡，每一个环节都倾入了星巴克的心意和努力，只为每一次光顾我们门店的顾客可以享受醇香的浓缩咖啡及其钟爱的咖啡饮品。

    我们热爱我们的顾客。星巴克在为顾客提供始终如一的优质星巴克体验的同时，也一直致力于提升我们的顾客体验。在对产品质量和服务精益求精的基础上，星巴克强调创新，强调产品和服务的个性化，强调不断给顾客带来愉悦和惊喜。同时，星巴克充分尊重中国历史悠久的传统文化，在门店设计、地方食品和饮料供应等方面，完美地将当地习俗融合到星巴克体验之中。目前，星巴克在北京、上海和成都开设了四家风格鲜明的旗舰店。

    独特的星巴克数字平台，包括星巴克移动应用软件和星享俱乐部，帮助我们在门店以外建立与顾客的连接。星巴克始终致力于通过不断创新，建立我们和顾客之间的情感连接，同时激发他们在店内店外与更多人分享这些美好瞬间。2015年12月，星巴克在天猫上推出官方旗舰店，将独特的门店体验与线上“第四空间”体验紧密对接，这是星巴克第一个“互联网+咖啡”的心意传递平台。为了实现线上和线下门店体验的无缝对接，星巴克中国分别与腾讯、阿里巴巴达成战略合作，为顾客带来数字时代的全新零售体验。2017年，星巴克在中国创新推出首个基于微信平台的社交礼品体验“用星说”，鼓励每一个人，在每一刻，都能以一个简单的小行动，对在乎的人用心说出自己的心意。此外，为了进一步满足中国消费者多样化的支付需求，星巴克中国门店已全面接入微信和支付宝。

    我们热爱我们的伙伴。星巴克不仅是一家“咖啡”公司，更是一家“人”的公司。星巴克的核心和灵魂是“星巴克人”。在星巴克，员工被称作“伙伴”，因为他们除了拥有保险、医疗等方面的福利外，还拥有获得公司“咖啡豆股票”的权利，真正成为公司的一员。同时，星巴克还积极为伙伴打造实现梦想的平台，坚信把伙伴利益放在第一位，尊重他们所做出的贡献。星巴克连续获得怡安翰威特2013年度、2015年度、2017年度“中国***雇主奖”及2017美世***福利创新奖，肯定了星巴克在中国对于企业文化及人才发展等方面的持续投入和卓越成绩。

    星巴克视自己为一家“不同寻常”的公司。星巴克在中国发展的同时，也带来了星巴克的核心价值——融入并回馈当地社会。通过各种方式与所在社区建立深层次的连接是星巴克一贯的宗旨。进入中国以来，星巴克始终致力于回馈社会，对于中国社会的发展做出自己的一份贡献，在地方和全国范围内开展企业社会责任项目。至今，星巴克中国的伙伴和志愿者们一共贡献了超过65万小时的社区服务，增进了与社区和顾客的情感联系。

    秉承我们的企业价值，付之于切实行动，我们致力于打造一个与众不同的公司，一个继续让我们的伙伴和顾客为之骄傲的企业。


     如果你想了解更多星巴克中国的信息，请登陆星巴克公司主页：www.starbucks.com.cn