Digital Marketing Manager
安德阿镆贸易(上海)有限公司
- 公司规模:150-500人
- 公司性质:合资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2017-10-25
- 工作地点:上海-黄浦区
- 工作经验:无工作经验
- 职位月薪:2.5-3万/月
- 职位类别:其他
职位描述
职位描述:
Essential Duties and Responsibilities include but are not limited to the following:
- Drive Digital campaigns from planning to execution as part of the overall marketing strategy for the region
- Build brand equity across multiple social media networks driving engagement and adding brand fans
- Ensure brand and Ecommerce channels align in digital marketing efforts
- Aligns digital marketing media and partners with the UA brand ensuring we are speaking to our target audience
- Manage SEO & SEM agencies; optimize campaigns to achieve higher ROI/ROAS
- Align with CRM manager for digital/social support
- Build and deliver analytics to optimize campaigns across the board
- Advises Sr Leadership on innovative and best in class trends
- Ability to buy and negotiate media and other forms of brand advertising/sponsorship
- Manages budget and forecasts spend for campaigns and yearly budgeting
Technical Requirements of Ideal Candidate: include but are not limited to the following:
- Successful track record of strategic marketing campaigns in support of rapid business growth
- Extensive network of digital marketing agencies and contacts within region
- A track record of implementing innovative and disruptive marketing campaigns
- 6+ years experience in Digital marketing
- University degree in related subject matter
- Native Chinese speaker, fluent in English
- Sports and retail industry experience with personal interest in sports
- Analytics experience and web based software knowledge
Essential Duties and Responsibilities include but are not limited to the following:
- Drive Digital campaigns from planning to execution as part of the overall marketing strategy for the region
- Build brand equity across multiple social media networks driving engagement and adding brand fans
- Ensure brand and Ecommerce channels align in digital marketing efforts
- Aligns digital marketing media and partners with the UA brand ensuring we are speaking to our target audience
- Manage SEO & SEM agencies; optimize campaigns to achieve higher ROI/ROAS
- Align with CRM manager for digital/social support
- Build and deliver analytics to optimize campaigns across the board
- Advises Sr Leadership on innovative and best in class trends
- Ability to buy and negotiate media and other forms of brand advertising/sponsorship
- Manages budget and forecasts spend for campaigns and yearly budgeting
Technical Requirements of Ideal Candidate: include but are not limited to the following:
- Successful track record of strategic marketing campaigns in support of rapid business growth
- Extensive network of digital marketing agencies and contacts within region
- A track record of implementing innovative and disruptive marketing campaigns
- 6+ years experience in Digital marketing
- University degree in related subject matter
- Native Chinese speaker, fluent in English
- Sports and retail industry experience with personal interest in sports
- Analytics experience and web based software knowledge
职能类别: 其他
公司介绍
About
用激情、设计和不断创新让运动者更强。
To make all athletes better through passion, design, and the relentless pursuit of innovation.
使命
Mission
Under Armour 的使命简单而直接:用激情、设计和不断创新让运动者更强。我们的团队打造全球最具革新性的功能性运动装备。为保证产品有***的品质以及帮助运动者有***的表现,Under Armour在设计所有产品时都会设身处地地从运动者
的角度考虑。因此,当你穿起Under Armour的产品时,你的运动表现会发挥得更好。
At Under Armour, our mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation. Our team works to build the world’s most innovative performance products. Everything we make is designed with the athlete in mind to ensure the very best quality and performance. When you put on an Under Armour product, it’s making you better.
公司概况
Company Overview
Under Armour 创立于1996年,由曾经担任美国马里兰州大学美式足球队队长的 Kevin Plank 所成立,以快干排汗的强力伸缩运动衣为最初的开发目标产品,旨在令运动者在运动时保持涼爽、干燥和轻盈,表现更为出色。自始,Under Armour 日渐发展成为一个创新运动品牌,提供适合男女运动者及青年运动者的功能装备及配件。
It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for ***, women, and youth.
Under Armour的全球总部位于美国马里兰州的巴尔的摩,并在丹佛、香港、多伦多、广州、上海及阿姆斯特丹设立地区办公室。Under Armour的产品遍布全球至少85个国家。Under Armour全资附属公司MapMyFitness为全球***的线上健身社群之一。
Located in Baltimore, MD, Under Armour can be found in more than 85 countries and has offices in Denver, Hong Kong, Toronto, Guangzhou, Shanghai and Amsterdam. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities.
用激情、设计和不断创新让运动者更强。
To make all athletes better through passion, design, and the relentless pursuit of innovation.
使命
Mission
Under Armour 的使命简单而直接:用激情、设计和不断创新让运动者更强。我们的团队打造全球最具革新性的功能性运动装备。为保证产品有***的品质以及帮助运动者有***的表现,Under Armour在设计所有产品时都会设身处地地从运动者
的角度考虑。因此,当你穿起Under Armour的产品时,你的运动表现会发挥得更好。
At Under Armour, our mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation. Our team works to build the world’s most innovative performance products. Everything we make is designed with the athlete in mind to ensure the very best quality and performance. When you put on an Under Armour product, it’s making you better.
公司概况
Company Overview
Under Armour 创立于1996年,由曾经担任美国马里兰州大学美式足球队队长的 Kevin Plank 所成立,以快干排汗的强力伸缩运动衣为最初的开发目标产品,旨在令运动者在运动时保持涼爽、干燥和轻盈,表现更为出色。自始,Under Armour 日渐发展成为一个创新运动品牌,提供适合男女运动者及青年运动者的功能装备及配件。
It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for ***, women, and youth.
Under Armour的全球总部位于美国马里兰州的巴尔的摩,并在丹佛、香港、多伦多、广州、上海及阿姆斯特丹设立地区办公室。Under Armour的产品遍布全球至少85个国家。Under Armour全资附属公司MapMyFitness为全球***的线上健身社群之一。
Located in Baltimore, MD, Under Armour can be found in more than 85 countries and has offices in Denver, Hong Kong, Toronto, Guangzhou, Shanghai and Amsterdam. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities.
联系方式
- 公司地址:上海市黄陂南路838弄A座31楼 (邮编:200023)