长沙招聘

职位描述：
主要职责/责任Essential Duties / Responsibilities
? Strategic planning and execution on annual CRM strategy and CRM program, to successfully enhance consumer loyalty and retention rate, as well as to improve prospect acquisition.
o Initiate targeted CRM programs to address important business questions and needs
o Assist National CARE manager in the yearly planning of Customer Care and prospect Care activities
o Source and negotiate co-marketing project with other digital channels to create efficient
o Work closely with CARE, DTC sales, consumer marketing to ensure execution excellence of CRM program over the counter.
? Database management to provide in-depth and business-oriented analysis, and also to facilitate internal team sharing and learning
o Provide monthly tracking and analysis on customer database and develop action plan to maximize business opportunities
o Maintain customer data capture rate at high level
o Manage and monitor performance of CRM agencies.
? Direct marketing calendar plan to effectively support product campaign launch
o Set up the CRM launch plan for national roll-out and lead project team to achieve targets with limited time and budgets
o Provide insightful campaign post evaluation for strategic planning needs
o Consumer communication ROI control
? Consumer loyalty program
o Design and produce consumer club communication tools
o Plan and execute the club gift redemption program
o Monitor and integrate customer database system, call centre with e-commerce;
o Help consumer marketing team to analyse the business and customer status regularly

任职资格Job Qualifications
? Bachelor's degree or equivalent
? 5+ years of experience operation management, and delivering results in CRM and Program Management role
? Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
? Experience interpreting data and making business recommendations
? Software development or related experience
? Data warehouse data mining skills
? CRM marketing or club relationship management experience
? It’s preferred to have experience in consumer goods/FMCG/infant baby goods or chronic care medical device industries
? Strong verbal and written communication skills
? Fluent in English and Chinese

康乐保集团.简介

康乐保公司是一家从事医疗护理用品开发、生产、销售和客户服务的企业，是全球领先的贴心护理产品和服务供应商。1957年成立于丹麦，1983年在哥本哈根证券交易所上市。产品领域涵盖了造口护理，泌尿和失禁护理，伤口和皮肤护理三大系列。60多年来，康乐保一直秉承对护理事业的热情和对有贴心护理需求的人们的关爱之心，用心倾听客户需求，致力于不断开发和投放自己的创新产品，让有贴心护理需求的人们生活得更轻松。

康乐保是欧洲财富500强企业之一，生产基地遍及全球，包括丹麦总部、匈牙利、美国、中国和法国。并在全球55个国家设有分支机构，目前全球雇员超过11000人。

康乐保（中国）.简介

康乐保集团于2007年在北京投资注册成立了康乐保（中国）医疗用品有限公司，专注于在中国的销售、市场和客户服务。并在北京、上海、广州、武汉、沈阳设立了大区办事处。至今，在全国拥有员700多人，是一家快速成长和蓬勃发展中的公司。

目前，康乐保公司在中国市场销售的主要产品有造口护理、伤口护理和失禁护理三大系列产品。