E-Commerce Social Content Manager
丝芙兰（上海）化妆品销售有限公司
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-10-13
- 工作地点：上海-静安区
- 招聘人数：1人
- 学历要求：本科
- 语言要求：英语 熟练
- 职位类别：市场企划经理/主管
职位描述
职位描述：
Duties and Responsibilities:
- Setup online social strategy to enhance brand equity, improve customers’ loyalty and drive sales.
- Develop social content channels in Sephora’s digital ecosystem.
- Responsible for the output of effective and compelling the concepts and content of beauty topics/beauty tips/education videos on website, social platform and other communication channels.
- Cooperate with brand and build a digital brand incubation platform via holistic social plan.
- Establish strong relationship with beauty brands, understand their brand DNA and product selling points.
- Well manage agencies, 3rd partners and KOLs to ensure the content quality.
- Assist the cross-channel campaign communication plan.
Qualifications:
- Over 5 years’ experience of social marketing in cosmetic industry.
- At least 3 years’ management experience.
- Good creativity and can carry out accordingly.
- Strong fashion sense and strong interests in E-Commerce.
- Good communication and presentation skills.
- Proficiency in English.
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Duties and Responsibilities:
- Setup online social strategy to enhance brand equity, improve customers’ loyalty and drive sales.
- Develop social content channels in Sephora’s digital ecosystem.
- Responsible for the output of effective and compelling the concepts and content of beauty topics/beauty tips/education videos on website, social platform and other communication channels.
- Cooperate with brand and build a digital brand incubation platform via holistic social plan.
- Establish strong relationship with beauty brands, understand their brand DNA and product selling points.
- Well manage agencies, 3rd partners and KOLs to ensure the content quality.
- Assist the cross-channel campaign communication plan.
Qualifications:
- Over 5 years’ experience of social marketing in cosmetic industry.
- At least 3 years’ management experience.
- Good creativity and can carry out accordingly.
- Strong fashion sense and strong interests in E-Commerce.
- Good communication and presentation skills.
- Proficiency in English.
职能类别： 市场企划经理/主管
关键字： social media digital marketing e-commerce content
公司介绍
丝芙兰--备受全球消费者挚爱的美力社区，始终致力于为消费者及品牌提供最独特的零售体验，鼓励他们自由大胆地探索及创造自我美力。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。