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Consumer Marketing Manager

飞利浦(中国)投资有限公司 Philips (China) Investment Co.,Ltd.

  • 公司规模:10000人以上
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2017-08-13
  • 工作地点:上海-闵行区
  • 招聘人数:1人
  • 职位类别:市场/营销/拓展经理  

职位描述

职位描述:
Consumer Marketing Manager, Beauty& Skincare (China)

Job Description

Define, plan and implement trade-marketing activities for a specific Business (product portfolio) on national level.
Analyze the national sales data, act on it and report to the region. Implement the trade marketing tools for use on national level.
Support and implement trade-marketing actions, defined on regional level. Contribute to the definition and realization of trade marketing actions on regional level.
May be involved in category management

Additional Job Description

In this role, you have the opportunity to
?Build a high growth business that will help improve the lives of millions of women in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
?Own a core and leading business with a lot of budget;

You are responsible for
As a consumer marketing Manager, You are Responsible for developing & implementing local activation plan to achieve defined business objectives for Beauty and Skincare
?Develop annual activation plan within given budget to achieve business target in line with strategies defined & annual marketing plan
?Design activities around CDJ (consumer decision journey) based on understanding of local consumer shopping behavior
?Responsible for activation efficiency
?Work with Business Marketing Manager to own consumer mind and strengthen category brand preference
?Work with sales team to design and implement retail programs to win in retail
?Owns activation planning cycle and review cycle
?Manage spending within given budget
?Manage vendor to ensure quality and conform with company guidance
You are a part of
The Personal care Consumer marketing team, the largest category within Philips Personal Health portfolio. You will report to Consumer Marketing Director and collaborate with many other teams including Marketing Manager, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience
?6-8 years of Business experience, preferably Sales and Marketing
Univ. level with Business/ Strategic Marketing direction
?Have the experience in different marketing role (Marcom, TSM) is preferred
?Strong learning ability and inter-personal communication skill
?Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
?Fluent English & Mandarin

职能类别: 市场/营销/拓展经理

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公司介绍

荷兰皇家飞利浦公司是一家领先的健康科技公司,致力于在从健康生活方式、疾病预防、到诊断、治疗和家庭护理的整个“健康关护全程”,凭借先进的技术、丰富的临床经验和深刻的消费者洞察,不断推出整合的创新解决方案,助力健康医疗系统实现四重目标——提高大众健康水平、提高医护人员满意度、改善患者体验,并降低关护成本。飞利浦的愿景是通过有意义的创新,令世界更健康、更可持续的发展,到2030年每年改善25亿人的生活。

        飞利浦公司总部位于荷兰,2021年销售额达172亿欧元,在全球拥有大约78,000名员工,销售和服务遍布世界100多个国家。公司目前在诊断影像、图像引导治疗、病人监护、医疗信息化以及消费者健康和家庭护理领域处于领导地位。

        在飞利浦,每一个人,都至关重要。这是我们始终坚持的信念。在飞利浦,你将用数字化驱动有意义的创新,积极影响自己与数十亿人的生活,践行改善人类生活的使命。我们全心营造多元包容的工作环境,平等互助的工作氛围,让你的独特之处得到充分尊重和欣赏,鼓励你释放真我,以梦为马,不负韶华。本着 “立足中国,辐射全球” 的理念,我们通过布局广泛的业务线,为你带来广阔的平台、丰富的学习资源、多样的内部发展机会,助你成为具备全球化视野和本土深度的一专多能复合型稀缺人才。

创美好,做真我,迎蜕变。
我们深信每一个你都卓尔不凡, 更期待与志同道合的你笃行致远。

联系方式

  • Email:ruby.chen@philips.com
  • 公司地址:上海市静安区灵石路718号A1栋 (邮编:200233)
  • 电话:13774217703