CRM and Trade Mkting manager,Skinceuticals, ACD
欧莱雅（中国）有限公司
- 公司规模：1000-5000人
- 公司性质：外资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-07-31
- 工作地点：上海
- 招聘人数：若干人
- 职位类别：产品/品牌经理
职位描述
职位描述：
KEY JOB ACCOUNTABILITIES
PRIMARY Successful & Sustainable CRM
1) Develop brand CRM strategy and business plan to build long-term relationships with identified high-value consumers, in line with brand objective.
2) Starts with consumer centricity, create, develop and oversee the implementation of a cohesive customer relations program to grow the consumer CRM database.
3) Initiative and implement effective interactive campaigns with clear objective and KPI.
4) Well plan and control CRM budget, optimize ROI of actions.
5) Forecast/Design/Develop CRM relative asserts, maximize the utilization and well manage stock status.
6) Closely work with CRM agencies with clear briefing and well management.
7) Deliver regular CRM reports with CRM insights and actively provide cross-functions’ CRM supports.
8) Keep watching on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance the engagement of youth.
9) Keep watching on competitors CRM program and online/offline interactive activities to make recommendations to management.
10) Ensure integration of interactive and CRM strategies with other departments (Product Marketing, Sales & Training, Communications, Trade, Division CRM…).
SECONDARY Trade Marketing Excellence
1) Leverage Professional/Retail/Ecommerce channel resources to increase brand awareness and performance;
2) Design the tailor made animation for Marketing and Sales goal;
3) Be responsible for the designing & planning of marketing/promotion activity in Professional/Retail/Ecommerce Channels;
4) Prepare and manage promotion/CRM event/store opening projects;
5) GWP and value set planning.
PROFESSIONAL & TECHNICAL COMPETENCIES
DATA-DRIVEN MARKETING
● Operates efficient CRM
● Optimizes investments & ROI
● Masters analytics and attribution modeling
STRONG BRAND BUIDLING
● Obsessed with consumer centricity
● Good sense of service and responsibilities
● Scales consumer engagement
CRM/TRADE MARKETING EXPERTISE
● Leads with strong agile project management skills
● Acts as a strategic business partner
● Has deep technical skills
● Focuses on delivery: design/build/run/evaluate
QUALIFICATIONS:
Education
ð University graduate
ð Fluent English and Mandarin, both written and spoken
ð Skillful in using office software, especially PowerPoint & Excel
Work Experience
ð 5+ years of working experience in Cosmetics companies, background with data & retail
ð CRM experience priority
ð Open for agency profile if with strong business insights
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KEY JOB ACCOUNTABILITIES
PRIMARY Successful & Sustainable CRM
1) Develop brand CRM strategy and business plan to build long-term relationships with identified high-value consumers, in line with brand objective.
2) Starts with consumer centricity, create, develop and oversee the implementation of a cohesive customer relations program to grow the consumer CRM database.
3) Initiative and implement effective interactive campaigns with clear objective and KPI.
4) Well plan and control CRM budget, optimize ROI of actions.
5) Forecast/Design/Develop CRM relative asserts, maximize the utilization and well manage stock status.
6) Closely work with CRM agencies with clear briefing and well management.
7) Deliver regular CRM reports with CRM insights and actively provide cross-functions’ CRM supports.
8) Keep watching on Market Trend, especially targeted consumers’ life behavior, optimize CRM activities to enhance the engagement of youth.
9) Keep watching on competitors CRM program and online/offline interactive activities to make recommendations to management.
10) Ensure integration of interactive and CRM strategies with other departments (Product Marketing, Sales & Training, Communications, Trade, Division CRM…).
SECONDARY Trade Marketing Excellence
1) Leverage Professional/Retail/Ecommerce channel resources to increase brand awareness and performance;
2) Design the tailor made animation for Marketing and Sales goal;
3) Be responsible for the designing & planning of marketing/promotion activity in Professional/Retail/Ecommerce Channels;
4) Prepare and manage promotion/CRM event/store opening projects;
5) GWP and value set planning.
PROFESSIONAL & TECHNICAL COMPETENCIES
DATA-DRIVEN MARKETING
● Operates efficient CRM
● Optimizes investments & ROI
● Masters analytics and attribution modeling
STRONG BRAND BUIDLING
● Obsessed with consumer centricity
● Good sense of service and responsibilities
● Scales consumer engagement
CRM/TRADE MARKETING EXPERTISE
● Leads with strong agile project management skills
● Acts as a strategic business partner
● Has deep technical skills
● Focuses on delivery: design/build/run/evaluate
QUALIFICATIONS:
Education
ð University graduate
ð Fluent English and Mandarin, both written and spoken
ð Skillful in using office software, especially PowerPoint & Excel
Work Experience
ð 5+ years of working experience in Cosmetics companies, background with data & retail
ð CRM experience priority
ð Open for agency profile if with strong business insights
职能类别： 产品/品牌经理
公司介绍
关于欧莱雅集团与欧莱雅中国
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
敬请关注欧莱雅中国“让所有人拥有美”官方微信账号及官方网站*******************
联系方式
- Email：shailyn.wang@loreal.com
- 公司地址：湖北省宜昌市西陵经济开发区西湖路18号 (邮编：204000)