长沙招聘

职位描述：

Job objectives

Develop and execute short term & long term channel marketing plan to engage the key stakeholders in the value chain which aims to improve the consumers’ brand awareness & preference and convert to purchase .

Main duties and responsibilities

1. Develop annual marketing plan of DECO & Designer ; define the key growth opportunity

1) Develop annual marketing plan upon agreed objective, strategy and budget to maximize sales growth

2) Coordinate with offer marketing to define the product portfolio & application

3) To define the key business growth opportunity in DECO and plan the relevant marketing program & support

4) Control channel A&P expense against approved annual budget

2. Initiative , develop , implement marketing activities, measured by clearly defined KPIs

1) Initiative , develop , implement customized program or campaign (Deco. Company MKT support , Interior Designer event & seminar , etc. )

2) Responsible for individual A&P program tracking & evaluation by clear defined KPIs

3. Manage the digital platform for consumer / designer

1) Manage & upgrade consumer wechat platform function & module for consumer engagement

2) Manage & upgrade the designer wechat platform function & module for long-term designer engagement

3) Initiative , develop , implement customized digital program or campaign on the platform

4) Initiative digital loyalty program for consumer & home designer maintenance and sales penetration

Requirement

1) High (university at least) education level & above 6 years marketing function working experiences in multinational commercial B2B/B2C Company

2) Good knowledge for CRM or channel program management

3) Strategic thinking and strong biz sense

4) Good at English

5) Excellent interpersonal skills.

6) Team player with ability to communicate with clarity, structure and conciseness to colleagues and customers at all levels

7) The ability to communicate clearly; both internally and externally of the Company

8) Sound decision-making skills with the ability to perform well under pressure.

9) Has the experience to build fundamental

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