长沙招聘

职位描述：

About Internal Firm Services

In order to deliver a first-class service to our clients, we need first-class support internally. Our Internal Firm Services (IFS) is a network of specialist support professionals who play a vital role in ensuring we have all the right resources, services and technology. Not all of us work directly with external clients. Some of our best people choose to apply their talents as part of IFS and as such are a part of an organisation on a par with many of our external clients.

Our teams in IFS include: Administration, Branded Merchandise, Business Development, Finance, Global PwC Experience, Global Technology Solutions, Human Resources, Marketing & Communications, Office of General Counsel, Research, and Senior Partner Office.

Job Description & Responsibilities

Summary Job Description

The Social Media Manager is focused on executing the firm’s externally facing social media strategy. The individual is responsible for managing our external social media activities, including monitoring the firm’s online presence, developing content and monitoring for potential public relations issues as well as opportunities for the advancement of our brand.

He/she will be responsible for prioritizing new opportunities and working with appropriate parties to develop plans, standards and policies, and processes for implementation. It is imperative that the Social Media Manager focuses on how results connect to corporate objectives, and collaborates with other members of the web team and the marketing team to measure and improve those results. He/she should conduct research and prepare regular updates and reports as required.

Nature & Scope

The PwC Digital Marketing Consultant will be the eyes and ears of the firm’s brand in the world of social media. He/she will be responsible for monitoring the firm’s online presence, developing content and monitoring for potential public relations issues as well as opportunities for the advancement of our brand. He/she should be savvy in regards to social media platforms and be the firm’s ‘mediator’ in regards to social media communications. The individual should immerse themselves into the world of social media - develop, implement and analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media policy and campaigns. He/she should conduct research and prepare regular updates and reports as required.

Reporting structure & key relationships

Reporting to: Senior Marketing and Communications Manager

Requirements

Education & Experience

• Has a bachelor’s degree in marketing, web development, journalism or related field;
• Has work experience or training in advertising, PR, online marketing or similar field;
• Proven experience and knowledge of social media platforms;
• Experience in managing social media campaigns, moderating and identifying potential public relations issues;
• Excels in research, with excellent writing skills and the ability to produce editorial and technical content in a timely manner; and
• Excellent written and verbal English and Chinese. Ability to speak Mandarin is an advantage.

Skills, Knowledge & Abilities

• Proficient with social media platforms, and Microsoft Office products;
• Understands the power of social media, feed marketing and able to harness the opportunities for the advancement of our brand;
• Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics;
• Experience in managing and developing content for publishing;
• Ability to jump from the creative side of marketing to the analytical side - able to demonstrate why ideas are analytically sound;
• Discretion to identify threats and opportunities in user generated content;
• Excellent verbal and written communication skills and an ability to work individually or in a team environment;
• Eager to meet and exceed objectives and take on more responsibilities;
• Brings to the position outstanding organisational skills and the ability to handle multiple projects simultaneously while meeting deadlines;
• Ability to communicate results to management and in a fast paced environment;
• Responsible for daily content creating, interaction designing, plan implementation and social media channel based column designing;
• Creates user friendly social media content with solid data collection and in-depth analysis. The ideal candidate is preferred to have social media content creating/editing experiences with good business acumen and result-driven working spirit;
• Has video platform or financial channel content planning experience preferred; and
• Strong planning skills, strong storytelling ability, has the best experience writing scripts.

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普华永道 - 中国內地、中国香港及中国澳门
普华永道中国內地、中国香港及中国澳门成员机构根据各地适用的法律协作运营。整体而言，员工总数超过17,000人，其中包括超过600名合伙人。
   
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