Head of Digital
悦达咖世家 Costa Coffee
- 公司规模：500-1000人
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-07-18
- 工作地点：上海-虹口区
- 招聘人数：1人
- 学历要求：本科
- 职位类别：其他
职位描述
职位描述：
Digital Strategy
Refine the digital strategy in order to effectively drive brand awareness and drive traffic to the stores
Work closely and collaboratively within the marketing team to achieve our brand objectives
Elevate our customers’ digital experience in store and out of store
Strengthen our CRM program
Campaigns
Plan, and manage the China Digital Plan & budget with his/her team, KPI tracking, evaluate effectiveness
Plan, manage, and activate Digital campaigns aligned to brand and marketing calendar – in an efficient, effective, and in a timely manner
Online media; both paid and earned
Monitoring digital / technological coverage for the brand and its competitors, supply digital insights on digital landscape and trends
Selection of the right channels for various brand messages and resource exchange
Own & manage website
Managing the reputation of the brand within digital channels
Manage agencies/ suppliers
Social
Own social; build fan base and engagement, drive footfall to stores
Maximize awareness outside of own social platforms
Develop content strategies
CRM
Improve customer experience of our members
Recruit, Retain, increase frequencies
Experience/Knowledge
Essential:
Bachelor Degree or above
Minimum 8 years working experience with at least 2 years in digital (recent)
With experience working for International brands
Experienced in development and implementation of digital strategy and annual Digital plan
Successful in driving traffic & conversion
Experienced in managing agencies & budget
Experienced in owning social media & running digital campaigns
Skills/Competencies
Essential:
Strong commercial sense
Strong analytical skills
Creative, resilient, empathetic & diplomatic
Strong communication skills
Excellent negotiation skills
Networking skills
Presentation skills
Professional in approach
Eye for detail
Team player
Positive
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Digital Strategy
Refine the digital strategy in order to effectively drive brand awareness and drive traffic to the stores
Work closely and collaboratively within the marketing team to achieve our brand objectives
Elevate our customers’ digital experience in store and out of store
Strengthen our CRM program
Campaigns
Plan, and manage the China Digital Plan & budget with his/her team, KPI tracking, evaluate effectiveness
Plan, manage, and activate Digital campaigns aligned to brand and marketing calendar – in an efficient, effective, and in a timely manner
Online media; both paid and earned
Monitoring digital / technological coverage for the brand and its competitors, supply digital insights on digital landscape and trends
Selection of the right channels for various brand messages and resource exchange
Own & manage website
Managing the reputation of the brand within digital channels
Manage agencies/ suppliers
Social
Own social; build fan base and engagement, drive footfall to stores
Maximize awareness outside of own social platforms
Develop content strategies
CRM
Improve customer experience of our members
Recruit, Retain, increase frequencies
Experience/Knowledge
Essential:
Bachelor Degree or above
Minimum 8 years working experience with at least 2 years in digital (recent)
With experience working for International brands
Experienced in development and implementation of digital strategy and annual Digital plan
Successful in driving traffic & conversion
Experienced in managing agencies & budget
Experienced in owning social media & running digital campaigns
Skills/Competencies
Essential:
Strong commercial sense
Strong analytical skills
Creative, resilient, empathetic & diplomatic
Strong communication skills
Excellent negotiation skills
Networking skills
Presentation skills
Professional in approach
Eye for detail
Team player
Positive
职能类别： 其他
公司介绍
COSTA
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程？
故事发生在1971年的伦敦南部，Bruno和Sergio Costa两兄弟有一个梦想，那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店，COSTA的魔法之旅就此展开。如今，COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎，上海还是新加坡，我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里，品尝着美味的小食及咖啡，与我们共度美好时光。
欢迎加入COSTA，英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程？
故事发生在1971年的伦敦南部，Bruno和Sergio Costa两兄弟有一个梦想，那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店，COSTA的魔法之旅就此展开。如今，COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎，上海还是新加坡，我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里，品尝着美味的小食及咖啡，与我们共度美好时光。
欢迎加入COSTA，英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
联系方式
- 公司地址：上班地址：重庆市渝北区新牌坊红锦大道86号中渝广场1层