长沙招聘

职位描述：
Developing and carrying out plans to maximize online sales across all ecommerce channels, driving the development and execution of all online business initiatives; along with our customer service, warehouse and merchandising operations.

Key Duties and Responsibilities主要职责:

The ideal candidate will have strong understanding of E-Commerce, will know how to get business done and sees the big picture. Candidates should be highly motivated, dependable, and have a desire to take ownership of their duties to help the company grow and succeed. The responsibilities include developing and carrying out plans to maximize online sales across all ecommerce channels, driving the development and execution of all online business initiatives; along with our customer service, warehouse and merchandising operations.

1. Based on the integrate the E-marketplace(TMall, JD.COM and brand standalone eShop) to decide related products released, promotion mechanism planning, guideline of visual design and prepare related contents/wordings. Manage product details (PIC, price, size, material ,selling point etc.) and indicate or check 3rd party vendor to do on and off shelf activates.
2. Supervise, steer and direct Lacoste 3rd party eShop design/operation agency, to manage them on regular contents switch, campaign landing page design, E-Newsletter design, Add-hoc banner design, etc., and manage agency to on-shelves and off-shelves products on all eShops based on product launch plan.
3. To be responsible for LACOSTE ECOM channel SS and FW products buy, based on the guideline from merchandising team, historical sales data of ECOM and your own fashion taste to decide the buy.
4. To be responsible to generate/create editorial contents about fashion trends, total looks, couple looks, occasion looks etc., and keep on posting related info thru SNS channel.(Weitao, Wechat)
5. Keep a close relationship with JD.com Lacoste account manager to leverage more free marketing resource from their side.
6. Day to day contact for eCommerce vendors (i.e. system solution, customer care, warehouse, design, search, email)
7. Analysis of e-commerce sales, site performance, email campaigns and marketing programs.
8. Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, email database growth and behavior, marketing programs such as search, content, and email marketing programs (segmentation) and performance to maximize online sales

Main skills, competencies and knowledge required主要技能、能力及知识要求:

1. Bachelor degree above in relevant major
2. Minimum 5 years’ experience in an E-Commerce outsourcing service industry as a management role.
3. Combines basic business management skills with a knowledge of Internet-based computer applications.
4. Excellent interpersonal skills with strong adaptability into a dynamic environment
5. Possesses strong analytical ability coupled with creative problem solving skills
6. Can communicate clearly and effectively in Chinese and English.
7. Fashion editor or Product merchandiser is preferable. 举报 分享

关于LACOSTE
LACOSTE来自法国，笃信:「生命之旅，因动而美。」
自1933年***件 POLO 衫诞生以来，LACOSTE一直凭借其纯正的网球血统，传递着轻松优雅的价值观。
如今的 LACOSTE 象征着一种独特的法式生活态度，全系列的产品涵盖了男装、女装和童装。作为全球高端休闲服饰品牌的领导者，LACOSTE 在全世界 120 个国家精选销售网络。作为聚集10000名员工的国际集团，LACOSTE拥有完整的产品线，包含：服装、皮具、香水、鞋履、眼镜、手表和内衣系列，优质的产品充分展现企业社会责任与道德。

更多信息，请访问LACOSTE官网。