长沙招聘

职位描述：
Key responsibilities;
? be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
? find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
? discuss and approve all PR initiatives and activities with Director for PR and Communications;
? work in close cooperation with Brands’ main offices in Paris;
? work in close cooperation with Marketing team.
? analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
? establish long term relationship though regular contacts with all kind of press (glossy, business, daily, in flight, free distribution titles, TV, radio, Internet, regional press) to achieve a proper level of PR coverage;
? communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
? initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up;
? be in charge of all products logistics:
o control products send outs to editorials;
o manage products and press-releases deliveries to China from Brands’ main offices in Paris respecting timing of local launches managing in advanced orders;
o control office PR stock and products deliveries from stock to the office;
? initiate and control press kits production (orders of printing materials from Brands’ main offices in Paris, control translation and print quality respecting deadlines of products launches);
? organization, managing of press trips and follow up materials.

Key qualities:
? structure and synthetic spirit, to understand the positioning of brands, the needs and specificity of beauty press editors, the marketing objectives and develop relevant tools and PR methods;
? Good relationship with relative media
? creativity;
? initiative;
? communication skills. 举报 分享

关于欧莱雅集团与欧莱雅中国
 
创立于1909年的欧莱雅集团，是全球***的化妆品集团。于1997年进入中国市场，经过19年快速、稳健、持续的增长，欧莱雅已成为中国化妆品市场的翘楚，并在多个细分市场位居***，包括***护肤、彩妆、***护肤、面膜、高档化妆品、药妆以及专业美发领域。总部位于上海，有超过4400名员工。目前在中国拥有一个研发和创新中心，一个培训中心和三家工厂分别位于苏州、宜昌和广州。
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