Digital Assistant Manager
悦达咖世家 Costa Coffee
- 公司规模:500-1000人
- 公司性质:合资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-06-12
- 工作地点:上海-虹口区
- 招聘人数:1人
- 学历要求:本科
- 职位类别:其他
职位描述
职位描述:
Key Accountabilities
Own and manage brand online assets
· Brand.com always up to date, relevant and competitive in terms of content and user experience
· Manage social media platform, Weibo, Wechat, Alipay service account, Nice and explore new brand territory
· Solid social and content marketing operation skills is required, with high initiatives to master the marketing tools on all social platform, passion as a social player.
Digital campaign planning and execution
· Drive digital marketing campaigns from conception, planning, to execution
· Manage digital agency to ensure deliverables are on brand, impactful, including artwork, copy as well as project and time management
· Work closely with internal to ensure that in-store and online information are consistent and/or integrated
· Develop campaign brief to operation.
Media and influencer
· Understanding digital media outline, know how to define the targeted media channels and prioritize media mix
· Manage media/agency to work on media negotiation and media spotsplan
· With analytic skills on performance analysis and optimization
· Report generation
· Potential media buying skills is preferred
· Potential media relationship is preferred
Online to Offline integration to support business
· Work closely with WeChat, Alipay, and other O2O platforms on O2O collaboration
· Facilitate O2O activities getting down smoothly to stores and looping back to online, in a completed O2O circle
· Track data performance systematically and generate report
· With potential ecommerce marketing and operation skills is preferred
Experience/Knowledge
Essential:
? Bachelor degree or above
? 4 years digital working experience, from agency side acceptable
? An understanding of China’s digital landscape - and how to best utilize new tools and campaigns to spread brand awareness and / or increase sales
? A passionate customer of the coffee and cafe lifestyle
? Very detail-oriented
? Excellent at prioritizing, multi-tasking and effectively managing resources and deadlines
? MATURE, self-motivated, able to work independently.
Desirable:
? Brand marketing experience
? Ability to challenge the status quo in a constructive & professional manner
? interested in creating an O2O experience for customers
Skills/Competencies
Essential:
? Creative thinking with analytic skills
? Excellent in PowerPoint and Excel
? Social media player with strong social insights
? Capability on copy writing
? Professional in approach
Desirable:
? experience or education abroad, even better if from the UK
? Familiar with design software such as Adobe Photoshop, Illustrator, or InDesign
? Digital pioneer
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Key Accountabilities
Own and manage brand online assets
· Brand.com always up to date, relevant and competitive in terms of content and user experience
· Manage social media platform, Weibo, Wechat, Alipay service account, Nice and explore new brand territory
· Solid social and content marketing operation skills is required, with high initiatives to master the marketing tools on all social platform, passion as a social player.
Digital campaign planning and execution
· Drive digital marketing campaigns from conception, planning, to execution
· Manage digital agency to ensure deliverables are on brand, impactful, including artwork, copy as well as project and time management
· Work closely with internal to ensure that in-store and online information are consistent and/or integrated
· Develop campaign brief to operation.
Media and influencer
· Understanding digital media outline, know how to define the targeted media channels and prioritize media mix
· Manage media/agency to work on media negotiation and media spotsplan
· With analytic skills on performance analysis and optimization
· Report generation
· Potential media buying skills is preferred
· Potential media relationship is preferred
Online to Offline integration to support business
· Work closely with WeChat, Alipay, and other O2O platforms on O2O collaboration
· Facilitate O2O activities getting down smoothly to stores and looping back to online, in a completed O2O circle
· Track data performance systematically and generate report
· With potential ecommerce marketing and operation skills is preferred
Experience/Knowledge
Essential:
? Bachelor degree or above
? 4 years digital working experience, from agency side acceptable
? An understanding of China’s digital landscape - and how to best utilize new tools and campaigns to spread brand awareness and / or increase sales
? A passionate customer of the coffee and cafe lifestyle
? Very detail-oriented
? Excellent at prioritizing, multi-tasking and effectively managing resources and deadlines
? MATURE, self-motivated, able to work independently.
Desirable:
? Brand marketing experience
? Ability to challenge the status quo in a constructive & professional manner
? interested in creating an O2O experience for customers
Skills/Competencies
Essential:
? Creative thinking with analytic skills
? Excellent in PowerPoint and Excel
? Social media player with strong social insights
? Capability on copy writing
? Professional in approach
Desirable:
? experience or education abroad, even better if from the UK
? Familiar with design software such as Adobe Photoshop, Illustrator, or InDesign
? Digital pioneer
职能类别: 其他
公司介绍
COSTA
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
联系方式
- 公司地址:上班地址:重庆市渝北区新牌坊红锦大道86号中渝广场1层