长沙招聘

职位描述：

SUMMARY

The Product Marketing & Training Manager is responsible for identifying and understanding the product markets, channels and applications for the portfolio of IR equipment. Understanding both the current needs from existing customers / channels and other potential product opportunities are core responsibilities of the role. This highly collaborative role will work closely with PM&PD, Product Engineering, Asia P&D, sales, local marketing team(if any) and manufacturing in developing our product strategies and promoting our products in Asia region.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Leads the development of market specific product plans, both new and existing, to achieve segment objectives, attain maximum contribution margin and develop maximum potential volume from all regional markets.

Blends market research with the voice of our customers, end users and other key stakeholders in developing a prioritized product plan for the region.

Supports sales, brand, and event marketing providing expertise on product related issues, competitive environment, end-users, and applications of assigned product line(s).

Works cross functionally to determine the product content and value proposition for assigned access products from concept through the product life cycle for all appropriate markets.

Proposes and analyzes potential line extensions and/or new product concepts to fuel the product planning process.

Performs analysis and makes recommendations for changes to pricing, promotional tactics, and other critical marketing variables.

Analyzes internal and external data to validate program effectiveness, product quality and content, and changing customer requirements -- and organizes corrective actions. Further establishes channels through which customer feedback is captured and incorporated into our product strategy.

Works with Asia P&D or channel partners to develop joint plans for distribution. This involves planning, training, and identification of information to help the channel with their efforts.

Participates in the development of training activities designed to improve the performance of the sales team.

Supports the forecasting process with analysis of product mix and customer preferences. Tracks market share changes.

Monitors effectiveness of channels of distribution and works with Asia P&D, sales to adjust selling strategies in order to maximize sales revenues, margins, and market share growth.

Establishes and maintains business relationships with appropriate leaders of our existing and potential customers.

Performs other duties and responsibilities necessary for the achievement of the sales and market share objectives.

EDUCATION and/or EXPERIENCE

B.A. or B.S. in Refrigeration, Mechanical Engineering or other related fields required.

A minimum of 5 years of related experience with a proven track record in product marketing in heavy industry and total work experience should be around 10 years.

Evidence of intermediate analytical skills, strong computer skills, and excellent communication skills.

Must be an expert in end-user applications and product knowledge. He/she must also be knowledgeable in competitive markets (products, pricing, distribution channels)

A comprehensive understanding of market research methodology and its application to specific product/program is highly beneficial.

Demonstrated capability in market development and product planning required leveraging relationships and communications with end- users / distribution partners.

Fluency in both spoken English and written English

Travel Frequency: around 1/3 of each month

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关于江森自控
在江森自控，我们致力于改善人们的生活、工作、学习和娱乐环境。江森自控致力于可持续发展，公司承诺在2040年前实现净零碳排放。作为智慧、健康和可持续建筑的全球领导者，我们凭借超过135年的创新经验，运用全面的数字化解决方案OpenBlue及建筑科技领域完整的产品和解决方案组合，为医疗、教育、数据中心、机场、体育场和生产制造等众多领域实现可持续发展的蓝图。江森自控在全球150多个国家拥有100,000名专业员工，旗下拥有多个业内值得信赖的品牌。
亚太区概况
通过广泛的业务网络和足迹，江森自控致力于为该地区的客户提供全方位的卓越服务:
29家制造工厂
10处研发基地
260多个分支机构
28000多名员工
*以上数据包含江森自控和江森自控日立空调
公司在中国拥有：
9000多名员工
9家制造工厂
3处研发基地
40多个办事处
100多个销售支持点
我们的价值观
诚信为先
我们承诺诚实和透明。我们坚持***诚信标准并信守我们做出的承诺。
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客户成功，我们才能成功。长期战略合作关系带来的独特洞见和实力，让我们能够创造卓越的客户体验与解决方案。
使命为本
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我们的创新和持续改进文化激励我们在解决当今挑战的同时，不断思考“接下来会发生什么”。
同一个团队
我们是同一个团队，致力于团结协作，创造高效适用的解决方案，推动世界进步。