Brand Communication Specialist
丝芙兰（上海）化妆品销售有限公司
- 公司性质：合资(欧美)
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-05-24
- 工作地点：上海-静安区
- 招聘人数：1人
- 学历要求：本科
- 语言要求：英语 熟练
- 职位月薪：1-1.5万/月
- 职位类别：市场企划专员 市场/营销/拓展专员
职位描述
职位描述：
Duties and Responsibilities:
This role’s job scope will include SEPHORA brand equity building, key brand launches and responsible for 2 kitchen brands.
Being more specific, this person will handle below projects:
- Main project: SEPHORA ‘Makeup Oscar’ to launch in Sep. 2017
- Brand Campaign (Launch in Sep.2017)
- 2 key social media launch plans: SEB Seeds (Launch in June) / Stage Q (Launch in Aug.)
- Kitchen brand management
- Ad-hoc tasks from CATMAN: ie Golden pack launch, Marie Dalgar exclusive line launch.
Campaigns Development
1. Develop communication idea, social viral strategy, main idea to viral each marketing campaign on line.
2. Plan & manage online campaigns with creative idea to enhance the exposure of SEPHORA brand image and awareness, and to ensure the timely delivery of new opportunities to meet the purpose.
a) -Increase online brand awareness
b) -Drive traffic to stores/ mini site/ landing page or website
c) -Leads generation for Marketing-CRM
3. Working with Media Manager for specific sales campaign, developing digital media brief to agency, assess agency proposal effectiveness, monitor execution and evaluate digital communication result.
4. Working with PR Manager to facilitate ePR efficiency and impact, neutralize negative message
Online Content & iWOM
1. Manage online content and work closely with online content staff or agency to build SEPHORA online reputation and word-of-mouth.
2. Integrate SEPHORA official social network
a) Blogs
b) Weibo
c) Video channel , iQiyi/Tencent
d) Live Stream
e) Special viral activities
f) ePR
Online media & external cooperation
Develop new & high quality online channels & partners to increase SEPHORA brand exposure / traffic or leads generation.
Agency Management
1. Manage & monitor online agency performance;
2. Generate creative idea with agency for SEPHORA online campaigns;
3. Create digital proposal for business needs;
4. Monitor and constantly improve digital media efficiency
5. Develop execution procedure & plan for each online campaigns;
6. Set up KPI for all performance reports to evaluate / analysis different online channels and efficiency;
7. Summary & Clipping for each online campaigns;
8. Online cost control
Qualifications:
1. Experience in similar capacity with multinational organization or luxury retail industry or media
2. Bachelor degree. Major in Communications / Journalism / Marketing is preferred
3. Strong interpersonal, communication and presentation skill
4. Good media and social contacts.
5. Native tongue speaker with good command of English
6. Good writing skills.
7. Computer literacy (Word, Excel, Powerpoint etc)
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Duties and Responsibilities:
This role’s job scope will include SEPHORA brand equity building, key brand launches and responsible for 2 kitchen brands.
Being more specific, this person will handle below projects:
- Main project: SEPHORA ‘Makeup Oscar’ to launch in Sep. 2017
- Brand Campaign (Launch in Sep.2017)
- 2 key social media launch plans: SEB Seeds (Launch in June) / Stage Q (Launch in Aug.)
- Kitchen brand management
- Ad-hoc tasks from CATMAN: ie Golden pack launch, Marie Dalgar exclusive line launch.
Campaigns Development
1. Develop communication idea, social viral strategy, main idea to viral each marketing campaign on line.
2. Plan & manage online campaigns with creative idea to enhance the exposure of SEPHORA brand image and awareness, and to ensure the timely delivery of new opportunities to meet the purpose.
a) -Increase online brand awareness
b) -Drive traffic to stores/ mini site/ landing page or website
c) -Leads generation for Marketing-CRM
3. Working with Media Manager for specific sales campaign, developing digital media brief to agency, assess agency proposal effectiveness, monitor execution and evaluate digital communication result.
4. Working with PR Manager to facilitate ePR efficiency and impact, neutralize negative message
Online Content & iWOM
1. Manage online content and work closely with online content staff or agency to build SEPHORA online reputation and word-of-mouth.
2. Integrate SEPHORA official social network
a) Blogs
b) Weibo
c) Video channel , iQiyi/Tencent
d) Live Stream
e) Special viral activities
f) ePR
Online media & external cooperation
Develop new & high quality online channels & partners to increase SEPHORA brand exposure / traffic or leads generation.
Agency Management
1. Manage & monitor online agency performance;
2. Generate creative idea with agency for SEPHORA online campaigns;
3. Create digital proposal for business needs;
4. Monitor and constantly improve digital media efficiency
5. Develop execution procedure & plan for each online campaigns;
6. Set up KPI for all performance reports to evaluate / analysis different online channels and efficiency;
7. Summary & Clipping for each online campaigns;
8. Online cost control
Qualifications:
1. Experience in similar capacity with multinational organization or luxury retail industry or media
2. Bachelor degree. Major in Communications / Journalism / Marketing is preferred
3. Strong interpersonal, communication and presentation skill
4. Good media and social contacts.
5. Native tongue speaker with good command of English
6. Good writing skills.
7. Computer literacy (Word, Excel, Powerpoint etc)
职能类别： 市场企划专员 市场/营销/拓展专员
关键字： branding
公司介绍
丝芙兰--备受全球消费者挚爱的美力社区，始终致力于为消费者及品牌提供最独特的零售体验，鼓励他们自由大胆地探索及创造自我美力。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。
1969年，丝芙兰由多米尼克？曼东诺德(Dominique Mandonnaud)在法国创立，带来突破及创新的品牌理念，与一众品牌伙伴建立了紧密的合作关系——经典大牌、独立小众品牌、新晋潮流品牌以及好评如潮的丝芙兰自有品牌组成美妆矩阵，为消费者提供多元选择，引领消费者感知姿态万千的美力世界。
全球高端美妆零售商，于1997年加入全球奢侈品巨头 – 法国路威酩轩集团Moet Hennessy – Louis Vuitton(以下简称LVMH). LVMH旗下拥有近70个各具特色的著名品牌。集团主要业务包括葡萄酒和烈酒、时装和皮革制品、香水和化妆品、钟表和珠宝及精品零售五个领域。品牌包括酩悦香槟，路易威登，思琳，迪奥，斐登，真力时和泰格豪雅等等。