Marketing Communication Specialist-showroom
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2017-05-24
- 工作地点:上海-闸北区
- 招聘人数:1人
- 工作经验:3-4年经验
- 职位月薪:1-1.5万/月
- 职位类别:市场通路专员
职位描述
职位描述:
RESPONSIBILITIES
? Report to Marketing Manager and planning and leading promotional activities at Kohler showroom and distributor with specific focus at retail channels.
? Align with third party, association and designers to make joint event with leverage the high-end customer.
? Develop marketing strategies and support programs in the Region to drive sales and promote Kohler brand leadership in the area.
? Assist Marketing Manager to have creative promotion plan to stimulate the sales needs, collaborate with Store Manager.
? Communicate with Marketing Department to get latest information such as new products, sales promotion mechanics, and display standards… to ensure Kohler showroom is the leader to demo.
? Liaise with vendors and suppliers for POP or merchandising items.
? Assist marketing manager to collect market information and feedback from end-user to track the activities results and make report to manager.
? Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.
RELATIONSHIPS AND CONTACTS
? Direct report to Trade Marketing Manager of Kohler East China
? Frequently contacts with the Regional / Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager of Kohler China.
? External contacts: distributors, agencies, vendors
EDUCATION AND EXPERIENCE REQUIREMENTS
? University graduate in business related disciplines
? With a minimum of 3-5 years functional experience in consumer and retail promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
? With a sound knowledge of retail merchandising
? Excellent command of written and spoken English and Chinese
? Previous working with media and co-brand to develop event
? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
? Pleasant, mature, self-motivated and meticulous
? A team player and with good organization skills
? With a sound knowledge of print production and software of print publication system such as PageMaker and Photoshop would be an advantage plus
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RESPONSIBILITIES
? Report to Marketing Manager and planning and leading promotional activities at Kohler showroom and distributor with specific focus at retail channels.
? Align with third party, association and designers to make joint event with leverage the high-end customer.
? Develop marketing strategies and support programs in the Region to drive sales and promote Kohler brand leadership in the area.
? Assist Marketing Manager to have creative promotion plan to stimulate the sales needs, collaborate with Store Manager.
? Communicate with Marketing Department to get latest information such as new products, sales promotion mechanics, and display standards… to ensure Kohler showroom is the leader to demo.
? Liaise with vendors and suppliers for POP or merchandising items.
? Assist marketing manager to collect market information and feedback from end-user to track the activities results and make report to manager.
? Manage, implement and co-ordinate communication programs and merchandising support including seminars, trade shows, road shows, events, advertising and marketing materials (eg. newsletters, local advertising, PR, marketing activities, POP materials, collaterals, literature, audio/visual presentations) as needed for communication at all channels mentioned above, and ensure that they comply with Kohler standards and requirements.
RELATIONSHIPS AND CONTACTS
? Direct report to Trade Marketing Manager of Kohler East China
? Frequently contacts with the Regional / Product Marketing Managers, Project Sales Manager, Retail Sales Manager, A&P Manager of Kohler China.
? External contacts: distributors, agencies, vendors
EDUCATION AND EXPERIENCE REQUIREMENTS
? University graduate in business related disciplines
? With a minimum of 3-5 years functional experience in consumer and retail promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE), preferably with reputed consumer-driven multinationals in the PRC
? With a sound knowledge of retail merchandising
? Excellent command of written and spoken English and Chinese
? Previous working with media and co-brand to develop event
? Adaptable, initiative and able to meet deadline in a tight schedule with minimal supervision
? Pleasant, mature, self-motivated and meticulous
? A team player and with good organization skills
? With a sound knowledge of print production and software of print publication system such as PageMaker and Photoshop would be an advantage plus
职能类别: 市场通路专员
公司介绍
科勒公司创立于1873年,是世界领先的卫浴及厨具设备制造商。不论在技术、工艺及款式上,科勒都为家居带来无可比拟的创意和美感。科勒在全球拥有55多家制造工厂,超过33,000名员工。在中国,科勒建立了9家工厂,并在北京、广州、成都、武汉、杭州、南京、深圳、香港设有销售办事处。为满足业务拓展需要,科勒(中国)投资有限公司诚聘人员,公司将提供具有挑战性的工作环境以及良好的培训和发展机会。
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联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582