长沙招聘

职位描述：
Overview:
The Chief Marketing Officer (CMO) is the senior leader of a company’s marketing department. He/she leads the team(s) which establishes the marketing strategies to support achieving business short term and long term goals, recommend and execute the company’s marketing activities to achieve the financial and strategic objectives of the marketing plan. He/she manages marketing budgets, sets up business processes and tracks return on investment; reporting on all marketing activities to the suite of chief officers. The CMO is a thought leader and a tactical implementer, as well as a team leader to develop an effective marketing team.
Key Responsibilities:
As part of the marketing operations, he/she takes care of the company image both internally and externally, which includes, but not limited to, media and industry relations, advertising, interactive programs, communications as well as market and customer research. Advertising responsibilities include overseeing trade show exhibiting, printed promotions such as web sites and social media. He must ensure that the company’s branding comes across in all media.
1. Event Management such as
a. End-user events
b. Reseller Events
c. Training Programs
d. Product Launch / Showcase
e. Etc.
2. Demand Generation activities such as
a. EDMs
b. Database marketing
c. Press releases / advertisements
d. Digital Marketing
e. Etc.
3. Retail Marketing activities such as
a. Merchandising
b. In-Shop Promoter management
c. Retails sales reporting
d. Etc.
4. Company image promotion
a. Company updates to selected social media
b. Internal communications, including company weekly updates, townhall, global meeting, etc..
Experience:
The CMO should have 10 or more years of senior leadership experience in marketing and sales management with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance. This senior leadership position requires the ability to understand changing market dynamics, translating them into actionable strategy and implementing the strategy to achieve pre-set objectives as determined by the marketing plan. He should have experience in managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes. Knowledge and experience in the Company’s industry may be required or preferred.
Day to Day Responsibilities:
The CMO drives day-to-day execution and improvement of the company’s marketing plan; oversee’s market research and analysis of the competition; oversees the management and research teams on product development; oversees and direct customer service and customer service monitoring process to ensure client retention and to ensure that customer feedback informs the development process of the product (or service); and researches and creates product ideas and areas for business growth. This position also manages the development of a web site that serves customer, staff and partner needs; handles public relations and corporate communications designed to deliver brand-consistent message; develops new and enhances existing business relationships and heightens awareness of the company; and provides leadership in the design and production of all aspects of visual marketing needs.
Intangible Personal Qualities
The CMO is expected to build and maintain a high performance culture through standardized or personalized, effective performance management methods; is an excellent project manager; has impeccable communication and presentation skills; can balance product/service strategy and execution of a marketing plan to deliver both well and has a solid understanding of the value of industry experts and how to work with them to the company’s benefit. Has super strategic planning and organizational skills with a hands-on execution style; and is able to align and integrate the department’s goals with the other chief officers’ goals so that partnership drives growth. 举报 分享

英迈国际是1979年就成立的一家全球***的技术分销商，合作有1400多家计算机软硬件厂商，主要业务是IT软硬件技术销售，营销和物流，总部在美国，上海是中国区总部。

此外在北京，广州和成都设有4个中央分拨中心，在全国25个重点城市设立了分支机构，并在哈尔滨、沈阳、郑州、西安、南京、杭州、武汉和福州共8个城市设立了二级库房。

与HP、Intel、Cisco, Acer等知名厂商保持长期的战略合作
* 客户分布在145个国家有近190,000家经销商及1,300多家厂商
* 提供市场、销售、财务、物流、技术支持和解决方案等全方位服务
* 广泛的产品线覆盖外设、网络、系统、软件等28万种产品