长沙招聘

Role purpose:
? Support CU Customer Marketing Manager to perform the daily marketing operation based on CU Crop and channel campaign planning and 1-Y CU marketing budget.
? Deliver the excellence in customer offer design and campaign execution.
? Monitor the progress of channel policy & initiative planning and implementation.

Accountabilities:
Business accountabilities
? To provide effective project management and support to ensure CU achieve one year budget
? Follow up the execution of CU marketing campaigns (crop/channel/grower) and monitor the budget management, includes planning, budget allocation, execution, monitoring and review
? Follow CU channel and grower segmentation process.
? Implement marketing communications strategy (e.g., media mix, budget allocation across services, etc.) in CU.
? Monitor the progress of channel strategy implementation.
? Aera business interaction
? Monthly Competition review and market intelligence collection
? Related report and data analyse
? POP management and deliverable
Transition accountabilities
? Support the integration of the CP and Seeds marketing teams

Critical knowledge and experience:
? internal experience of the agri-business sector in Marketing, Sales and Strategy
? Strong agronomy knowledge
? Experience in campaign development and management
? Background in business management
Critical technical, professional and personal capabilities
? Delivers innovative, customer-driven offers
? Implements sound value and transactional pricing based on customer perceived value
? Delivers distinctive value proposition to customer
? Implements effective CRM strategies
? Implements effective product communications
? Understands market dynamics and competitive environment
? Able to use market research effectively to understand customer, markets, channels
? Understands channel structure and dynamics
? Analytical thinking
? Financial acumen
? Strategic thinking
? Influencing and negotiation
? Communication and presentation skills
? People/team management
? Project management
Critical leadership capabilities
? Communicates with impact
? Leads change and holds ambiguity
? Focuses on customers
? Manages for performance
? Collaborates across boundaries

先正达在全球
先正达是全球领先的农业科技公司，致力于通过创新和科技为农业可持续发展做出贡献。公司成立于2000年11月13日，由原瑞士诺华农业公司和原英国捷利康农化公司强强联手合并而成。先正达是全球领先的植保公司，在全球90多个国家设有200多家办事和业务机构，拥有超过24,000名员工。公司在全球拥有一支5000人的研发队伍，约占员工总数的25%。