长沙招聘

职位描述：
The TMKT&SOP manager is responsible to translate the strategic direction/Strategy from senior manager into a set of concrete marketing plans for E Commerce channel. The role requires strong leadership, thinking/problem solving capability, E-Commerce channel knowledge that can develop and implement the E-commerce trade marketing plans to achieve the successful sales, share, profit and otherr KPI results.

The TMKT&SOP manager must have a keen view/knowledge of the environment including: a) general externl and internal trends impacting the business; b) competitive assessment, and c) a deep and thourough understanding of both consumers and customers. The TMKT&SOP manager requires for good analytical skills to sort through complex data to make well-reasonsed conclusions, and translate the learnings into business plans/actions on advertising, promotion, product/packaging innovations, pricing, retail programs, and other key programs that could affect the short and long term profitability and share position.

Responsibilities:
1.Channel portfolio management – develops imported/wedding/Gifting portfolio for E-commerce channel, define brands/packtype/price to meet consumer segmentation needs while acheving the sales goals;
2. Develop and implement on line page design programs for existing and new customers. Make sure the content description reflect brand equity and meanwhile match on ine convertion methodology.
3. On line brand campaign/activities design and execution/result tracking
4. E-commerce SOP management
5. Working with agency partners to manage all of the Hershey E commerce projects to ensure best practice and execution.

Requirements:
* Good knowledge of ecommerce marketing and sales
? Sysmatically thinking ,ability to identify,prioritize,and articulate high impact initiatives.
? Hands on working attitude.
? Passion for winning in the marketplace
? Fluent English oral and written communication skills.

Education: Bachelor above
Experience: At least 10+ years working in FMCG industry. At least 5 years TMKT working experience.
EC area experience will be a plus 举报 分享

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。