长沙招聘

职位描述：
Job Description
1．Optimize the performance of SEO, SEM and email for Gucci.cn by:
1)Referencing the list of relevant keywords
2)Monitoring their ROI and performance to ensure profitable growth and the right balance between SEO and SEM
3)Optimize keywords and copy, test landing page
4)Constantly monitor the search KPIs for best ROI (click through rate, CPC, impressions, etc)
5)Create test plans for email campaigns and track their performance
6)Analyze and report on optimization results
2．Develop annual eMarketing plans to drive valuable traffic on Gucci.cn using PPC, display advertising, email and affiliate & partnership channels etc.
3．Co-ordinate with key linkage groups on optimization – CRM, Marketing & Communications
4．Using web analytics tools (Baidu Analytics, Google Analytic etc) , identify opportunities to exploit market development
5．Develop seasonal digital strategies and plans (EPR)
6．Work with internal and external partners to synergize resources and develop digital contents
7．Regularly coordinate with Gucci HQ for latest digital updates
8．Provide digital supports to Gucci initiatives including PR, CRM, AD, retail and e-Commerce
9．Monitor the digital platforms including Gucci website, Weibo, Youku and wechat, and more in the future when timing is appropriate
10．Propose and analyze potential opportunities on other digital platforms or e-media, advise digital trends when appropriate
11．Monitor and analyze competitors’ initiatives, campaign, etc, and to adjust current digital plan
12．Work closely with the team to support the development and delivery of successful eMarketing campaigns
13．Gathering and analyzing data and maintaining an accurate database containing reports on success and improvements regarding eMarketing campaigns


Job Requirements
1．5 years working experience in similar role within an agency or e-commerce environment
2．Result oriented, analytical and problem solve skill are required
3．Good communication and interpersonal skill
4．Proficient language in English and Chinese (Mandarin)
5．A working knowledge of display advertising, Google/ Baidu Analytics and Adwords
6．Deep understanding of the luxury customer, their needs and expectations
7．A focus on quality and extensive passion for and knowledge of our products
8．An excellent, collaborative approach to teamwork and flexible working style
9．A demonstrable and sustainable high level of energy and enthusiasm
10．Demonstrates ability to develop and manage performance marketing 举报 分享

古驰 (Gucci)，1921年创立于佛罗伦萨，是全球精品品牌之一。借由其独特的创意和革新，以及精湛的意大利工艺闻名于世。古驰隶属于全球高端精品集团——开云集团 (Kering)，旗下拥有一系列时装、皮具、珠宝及腕表等知名品牌。