市场助理(职位编号:014)
上海倍德玛化妆品贸易有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2012-09-07
- 工作地点:上海-浦东新区
- 招聘人数:1
- 工作经验:二年以上
- 学历要求:本科
- 语言要求:英语熟练
法语良好 - 职位类别:市场助理 市场/营销/拓展专员
职位描述
主要职责:
CRM :
1. 维护屈臣氏客户关系管理-POS机系统,日常数据管理:分析,新项目企划和执行,与供应商合作解决系统问题和改善数据质量。
2. 招募CRM方案代理并配合顾客忠诚度提升计划和新的招募计划的企划和执行。
3. 与网站和线上公关代理合作在所有的媒体渠道更新CRM项目信息
4. 与线上公关代理合作负责线上活动的企划和执行。
5. 企划和跟进月度CRM项目计划,完善CRM工具和政策,通过所有媒体渠道确保所有POS机的执行力和信息准确度。
6. 分析销售数据和促销活动,收集销售和管理团队数据需求并负责定期更新相关CRM数据报告
7. 通过管理不同的供应商与市场部团队合作设计和发送POP/DM/SMS/MMS/e-DM并向特定客户群及时传递正确信息
8. 管理客户数据库:建立、维护、更新和分析等和会员计划程序操作:生日、促销活动等
9. CRM工具供应商管理,协商合同,发票和预算管理。
10. 管理VIP招募的KPI和发放奖金。
营销活动:
1. 协助市场经理跟进所有的营销设计,制作和质量控制
2. 与销售部、市场部和不同供应商合作跟进所有营销事务。
公关:
1. 与各类媒体杂志直接协商每月曝光事宜
2. 和我们的公关代理合作跟进各类促销和公关活动
3. 协助市场部经理管理与不同供应商和媒体的公关活动。
市场支持:
1. 协助市场部的材料翻译工作
2. 在网上或其他媒介搜寻市场部所需工具
应聘要求:
- 本科及以上学历
- 至少2年以上化妆品快消行业市场部从业经验
- 良好的自我管理能力和团队协作精神
- 流利的听说读写语言能力(英语和法语)
- 良好的解决问题的能力
- 较强的沟通和项目管理能力
Key Responsibility
CRM :
1. Maintenance of the WITPOS CRM-POS machine system, daily database management: analysis, new program concept and executer, coordinate with the supplier to solve the system problem and improve the database quality.
2. Recruiter the CRM solution agency and coordinate for the customer loyalty and new recruitment plan concept and executer.
3. Coordinate with the Website and E-PR agency for the update of CRM program information on all the media channel.
4. Coordinate with E-PR agency for the conception and execution of on-line activities.
5. Concept and follow up of monthly CRM program plan, implement CRM tools and policy, ensure the execution on all the POS and well informed via all the media chanel.
6. Work on sales data analysis and promotion campaign analysis, collecting sales team and management data requirements and be responsible for the timely and related CRM data report;
7. Cooperate with marketing team for POP/DM/SMS/MMS/e-DM design & sending by managing various vendors to deliver right message to selected customers on right time.
8. Management of customer database: set up, maintain, update and analysis etc and all operation lien to club program: birthday, promotion event,
9. Management of CRM tool supplier for the contract negotiation, invoice and budget management.
10. Management of KPI of VIP recruitment and bonus deliver.
MERCHANDSING:
1. Assistant to the marketing manager for the following up of all merchandising design, implementation and quality control.
2. Coordinate with sales team, marketing team and different vendors for the follow up of all merchandising issue.
PR:
1. Work directly with magazine for the monthly exposure.
2. Coordinate with our PR agency for the follow up of advertisement exposure.
3. Assistant to marketing manager for the management of PR with different vendor and media.
MARKETING SUPPORT:
1. Help marketing team to do the verification of English and French translation.
2.sorcing of marketing tool from internet or other media in English or French.
Requirement
- Bachelor degree or above
- At least 2 years marketing experience in FMCG industry preference in cosmetic industry.
- Have good process management skill, good co-ordination skill
- Effective oral and written communications (French and English)
- Good problem solving ability, team spirit
- Strong communication & project management skills.
公司介绍
现公司快速发展需要,诚邀各界人才加入。