Retail Campaign Manager
悦达咖世家 Costa Coffee
- 公司规模:500-1000人
- 公司性质:合资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-03-09
- 工作地点:上海-虹口区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 良好
- 职位月薪:1-1.5万/月
- 职位类别:产品/品牌经理
职位描述
职位描述:
?Plan and oversee delivery of the marketing calendar and individual campaigns.
?Manage 4 major retail campaigns yearly within fix budget (4,500,000), to ensure the direction & strategic dialing up with COSTA brand vision.
?Develop and maintain brand consistency across different touch points and channels while innovating on delivery message and methodology
?Own, manage and develop relationships with key agencies and suppliers; ensure deliverables are on brand, on time, and impactful; this can include artwork, copy review as well as project and resource management
?Support retail commercial director in business planning process and shaping of marketing strategy for business opportunity.
?Work collaboratively with our digital, CRM, PR and B2B functions to ensure that in-store and online campaigns are consistent and/or integrated
?Ensure POS tools and systems are produced and delivered to stores in a timely manner
?Develop campaign guides and briefs for operations teams, deliver regular briefings and updates with operations
?Actively monitor competitors in the marketplace, observe and learn from great practices beyond our industry for inspiration and innovation
?Represent marketing team in regional briefings, cross-functional teams and business-wide projects
?Communicate and engage with both senior and junior members of the Costa team; develop and deliver regular briefings and updates with operations
?Share learnings and best practice with other business units
?Build strong relationships with key functional heads and supporting team members across the China retail business, particularly Operations, Finance, Supply Chain, Food, etc.
?Using customer insight, data, and experience, work with a team to create strategic marketing campaigns that are on time, on brand, and impactful
?Demonstrate both commercial acumen as well as understanding of brand objectives
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?Plan and oversee delivery of the marketing calendar and individual campaigns.
?Manage 4 major retail campaigns yearly within fix budget (4,500,000), to ensure the direction & strategic dialing up with COSTA brand vision.
?Develop and maintain brand consistency across different touch points and channels while innovating on delivery message and methodology
?Own, manage and develop relationships with key agencies and suppliers; ensure deliverables are on brand, on time, and impactful; this can include artwork, copy review as well as project and resource management
?Support retail commercial director in business planning process and shaping of marketing strategy for business opportunity.
?Work collaboratively with our digital, CRM, PR and B2B functions to ensure that in-store and online campaigns are consistent and/or integrated
?Ensure POS tools and systems are produced and delivered to stores in a timely manner
?Develop campaign guides and briefs for operations teams, deliver regular briefings and updates with operations
?Actively monitor competitors in the marketplace, observe and learn from great practices beyond our industry for inspiration and innovation
?Represent marketing team in regional briefings, cross-functional teams and business-wide projects
?Communicate and engage with both senior and junior members of the Costa team; develop and deliver regular briefings and updates with operations
?Share learnings and best practice with other business units
?Build strong relationships with key functional heads and supporting team members across the China retail business, particularly Operations, Finance, Supply Chain, Food, etc.
?Using customer insight, data, and experience, work with a team to create strategic marketing campaigns that are on time, on brand, and impactful
?Demonstrate both commercial acumen as well as understanding of brand objectives
职能类别: 产品/品牌经理
公司介绍
COSTA
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
联系方式
- 公司地址:上班地址:重庆市渝北区新牌坊红锦大道86号中渝广场1层