Digital Manager
皮尔法伯（上海）化妆品咨询有限公司
- 公司规模：1000-5000人
- 公司性质：外资（欧美）
- 公司行业：快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期：2017-02-23
- 工作地点：上海
- 招聘人数：1人
- 工作经验：5-7年经验
- 学历要求：本科
- 语言要求：英语 精通 法语 熟练
- 职位月薪：3.5-4万/月
- 职位类别：市场/营销/拓展经理
职位描述
职位描述：
Report to: Marketing Director
Responsibilities:
1. Lead 3 brands digital strategy and development, include digital strategy planning, budget management, operation management, and digital capability development.
2. Digital team management, include function of digital marketing, social media, mobile marketing, CRM, client service and omnichannel.
3. Allocate digital marketing budget, set achievable target and make feasible plan to implementation.
4. Manage digital marketing operations, including online media planning, social media content and activities, wechat CRM.
5. Work closely with product marketing, PR, VM, counter operations and e-commerce, ensure all delivered message on all digital channels be consistent with brand requirement.
6. Manage and develop eCRM activities by leveraging latest technique and exploring the opportunity to maximize CRM campaign performance and bring value to business.
7. Vendor management, include day to day contact, regular performance review, negotiation for contract and service quality, competitors intelligence, etc.
8. Work closely with all corporate departments include training, finance, legal, IT, etc. to provide a clear understanding of digital marketing operations and address any issue if needed.
Qualifications:
1. Bachelor degree or above
2. 5 years and above experience of digital marketing related work
3. Proven record for experience of major kinds of digital applications, including media planning, SEM, SEO, mobile, social media, CRM, analytics, omnichannel, etc.
4. Experienced in managing multiples simultaneous projects, involving cross-functional teams, with budget, schedule and resource constraints
5. Solid understanding of Client Relationship Management, Content Management, Analytics, Digital Marketing, eCommerce, Database Marketing, Relationship Marketing and Internet Technologies
6. Strong business sense, be able to track, measure and evaluate all kinds of digital KPIs, ability to analyze and provide valuable insights
7. Excellent interpersonal and communication skills
8. Self-motivated, actionable, and be able to manage multiple tasks in a well-organized way, while maintaining high quality work
9. Fluent written and spoken English language skills.
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Report to: Marketing Director
Responsibilities:
1. Lead 3 brands digital strategy and development, include digital strategy planning, budget management, operation management, and digital capability development.
2. Digital team management, include function of digital marketing, social media, mobile marketing, CRM, client service and omnichannel.
3. Allocate digital marketing budget, set achievable target and make feasible plan to implementation.
4. Manage digital marketing operations, including online media planning, social media content and activities, wechat CRM.
5. Work closely with product marketing, PR, VM, counter operations and e-commerce, ensure all delivered message on all digital channels be consistent with brand requirement.
6. Manage and develop eCRM activities by leveraging latest technique and exploring the opportunity to maximize CRM campaign performance and bring value to business.
7. Vendor management, include day to day contact, regular performance review, negotiation for contract and service quality, competitors intelligence, etc.
8. Work closely with all corporate departments include training, finance, legal, IT, etc. to provide a clear understanding of digital marketing operations and address any issue if needed.
Qualifications:
1. Bachelor degree or above
2. 5 years and above experience of digital marketing related work
3. Proven record for experience of major kinds of digital applications, including media planning, SEM, SEO, mobile, social media, CRM, analytics, omnichannel, etc.
4. Experienced in managing multiples simultaneous projects, involving cross-functional teams, with budget, schedule and resource constraints
5. Solid understanding of Client Relationship Management, Content Management, Analytics, Digital Marketing, eCommerce, Database Marketing, Relationship Marketing and Internet Technologies
6. Strong business sense, be able to track, measure and evaluate all kinds of digital KPIs, ability to analyze and provide valuable insights
7. Excellent interpersonal and communication skills
8. Self-motivated, actionable, and be able to manage multiple tasks in a well-organized way, while maintaining high quality work
9. Fluent written and spoken English language skills.
职能类别： 市场/营销/拓展经理
公司介绍
法国皮尔法伯集团成立于1962年，集团业务覆盖全球130多个国家和地区，涉及制药、家庭健康和皮肤学护肤品三大领域，是法国处方药妆市场的领导者。
皮尔法伯中国目前主要负责：敏感肌肤专业护理品牌 - 雅漾(AVENE)，天然植物护发品牌 - 馥绿德雅(RENE FURTERER)，安心安全植萃护发品牌 - 康如(KLORANE)在中国市场的推广工作。我们秉承“从健康到美丽”的信仰，始终保持对创新、安全和有效性的关注，为使用者提供安全、自然、活性、耐受性高且符合制药标准的护肤与护发产品。
雅漾品牌(AVENE)是被全球皮肤科医生推荐和认可的医学护肤品品牌，向被各种肌肤敏感问题所困扰的人们提供真正品质卓越的产品和专业的肌肤护理方案。
馥绿德雅品牌(RENE FURTERER)以其在精油和植物提取物方面的非凡造诣闻名遐迩，利用植物王国的无限资源护理头皮的健康与头发的美丽。
康如品牌(KLORANE)作为植萃王国的开拓者，始终秉承以安心安全的植萃自然为本的原则，首推独特植萃护发理念： 一种植物， 一种功效。
公司地址：上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网：www.pierre-fabre.com/fr
雅漾(AVENE)招聘微博：http://weibo.com/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博：http://weibo.com/renefurtererjobs
皮尔法伯中国目前主要负责：敏感肌肤专业护理品牌 - 雅漾(AVENE)，天然植物护发品牌 - 馥绿德雅(RENE FURTERER)，安心安全植萃护发品牌 - 康如(KLORANE)在中国市场的推广工作。我们秉承“从健康到美丽”的信仰，始终保持对创新、安全和有效性的关注，为使用者提供安全、自然、活性、耐受性高且符合制药标准的护肤与护发产品。
雅漾品牌(AVENE)是被全球皮肤科医生推荐和认可的医学护肤品品牌，向被各种肌肤敏感问题所困扰的人们提供真正品质卓越的产品和专业的肌肤护理方案。
馥绿德雅品牌(RENE FURTERER)以其在精油和植物提取物方面的非凡造诣闻名遐迩，利用植物王国的无限资源护理头皮的健康与头发的美丽。
康如品牌(KLORANE)作为植萃王国的开拓者，始终秉承以安心安全的植萃自然为本的原则，首推独特植萃护发理念： 一种植物， 一种功效。
公司地址：上海市天目西路128号嘉里不夜城企业中心一座23层
公司官网：www.pierre-fabre.com/fr
雅漾(AVENE)招聘微博：http://weibo.com/avenejobs
馥绿德雅 (RENE FURTERER)招聘微博：http://weibo.com/renefurtererjobs
联系方式
- Email：link2666@163.com