长沙招聘

JOB DESCRIPTION
? Provide direct tactical and strategic marketing to the Generated Gases SOG, SOE and Mid Cryo Business teams and the larger merchant organisation for Generated Gases.
? Working with Segment Marketing and Direct Marketing personnel in Merchant and other MFOs, the incumbent will develop marketing plans and strategies to enhance Air Products market positions in geographies that matters including. This will translate into the quantity and quality of new business signings as per Asia Gen Gas Vision and Mission.
? Acquire, collate and analyse market data to determine business trends and opportunities for growth in Gen Gas
? Provide business support to Asia Gen Gas SOG on pricing management, CRM updates and S&OP input.

DIMENSIONS
? Annual Revenue: $145MM with projected growth rate of > 24% p.a.
? DP/Sales: ~30%.
? Number of existing accounts: 115.
? Number of team members within business team: ~15.
Accountabilities

Generated Gases Marketing
Lead GG Lead Generation activities.
Coordination with LB, TGEE segment marketing, provide GG input into segment marketing activities (campaigns, touch programs, exhibitions).
Carry out specific GG country lead generation campaigns.
Develop conversion plan through semi-annual reviews with the GG & LB teams and lead follow up required.
Drive and coordinate market understanding to support development of newer segments to GG which can contribute to translational and stepout growth for the business.
Support GG Product Managers in understanding the market for existing & new product - adhoc/project based.
Market research and support development of new markets. Understand GG potential within LBU regions and key segment opportunities outside of LBU regions.
Continuously monitor the Generated Gases competitive landscape in Asia, including competitor installations in Asia, volume & market shares, product developments of competition, & use information in lead generation activities as required. Provide Asian input to Gen Gases CI database.
Lead Generated Gases communications activities.
Develop and deliver the communications plan together with Marketing communications associate.
Ensure that the Asian country webpages are up to date, coordinated with global GG web content. Focus on Search Engine optimisation.
Maintain & improve customer presentations, pitch packs, sales proposals.
Develop product brochures & GG material in Asian languages as needed.
Develop case studies & press releases as needed.
Reporting:
Creation/summary of monthly report, including marketing activities & prospect list.
Provide input into Sales Activity review & Generated Gases S&OP.
Ensure SFDC is up to date - GG process lead for SFDC.
Provide input into Customer Masterlist & Installed capacity database (co-ownership with Asset Management co-ordinator, take ownership of required marketing information, like segmentation & lost business).
Ownership of the GG Asia AP-online share site.
Lead Training activities for the Generated Gases commercial teams (4-5 E-trainings per session, potential of one 3 day sales training).
Other activities: project work/presentation/meeting prep.

KNOWLEDGE AND EXPERIENCE REQUIRED

? Self motivated with drive for business results.
? Good analytical skills and resourceful
? Strong communication and influencing skills.
? Fluent in written and oral Chinese and English languages
? Experience in marketing and/or Generated Gases product line will be beneficial.
Sales experience is considered as a 'plus'.
? University Graduate degree (required).

    空气产品公司（Air Products, 纽约证券交易所代码：APD）是一家世界领先的工业气体公司，拥有近80年的历史。公司专注于服务能源、环境和新兴市场，为包括炼油、化工、金属、电子、加工制造和食品饮料等众多产业的客户提供生产所必需的工业气体、相关设备和应用专业技术。空气产品公司也是一家全球领先的液化天然气工艺技术和设备供应商。公司同时还开发、设计、建造、拥有并运营着一些全球***型的工业气体项目，包括气化项目。这些气化项目以可持续的方式将丰富的自然资源转换成合成气，用于生产高附加值电力、燃料和化工品。

    2019财年，公司在50个国家和地区的运营销售额达89亿美元，当前市值超过650亿美元，使其成为美国市值***的化工企业。其全球来自不同背景的1万7千多名充满热情、富有才华和忠诚敬业的员工在空气产品公司更高使命的引领下，致力于创造创新的解决方案，助力环境改善，增强可持续发展，并解决客户、社区及全球所面临的挑战。欲获得更多信息，请登陆公司中文网站：****************** 或扫描关注“空气产品公司”中国区官方微信。

Air Products (NYSE:APD) is a world-leading industrial gases company in operation for 80 years. Focused on serving energy, environment and emerging markets, the Company provides essential industrial gases, related equipment and applications expertise to customers in dozens of industries, including refining, chemical, metals, electronics, manufacturing, and food and beverage. Air Products is also the global leader in the supply of liquefied natural gas process technology and equipment. The Company develops, engineers, builds, owns and operates some of the world's largest industrial gas projects, including gasification projects that sustainably convert abundant natural resources into syngas for the production of high-value power, fuels and chemicals.

The Company had fiscal 2019 sales of $8.9 billion from operations in 50 countries and has a current market capitalization of about $65 billion, making it the largest American chemical company by market capitalization. More than 17,000 passionate, talented and committed employees from diverse backgrounds are driven by Air Products’ higher purpose to create innovative solutions that benefit the environment, enhance sustainability and address the challenges facing customers, communities, and the world. For more information, visit ***************.