长沙招聘

职位描述：
Competencies / Personality:
胜任力要求/性格特征
Experience
? Good experience in commercial functions – sales & marketing
? Experience in channel and category optimization with proven execution at point of purchase
Competence Requirements
? Strong business acumen, strategic thinking ability and analytical skill.
? Self-starter with high ambition level and drive to over-deliver against set objectives.
? Action-oriented, persistent and capable of implementing change.
? Take responsibility and show leadership in fact-based strategies.
? Strong communication skills with convincing rationale rested on facts and communicate effectively in an international work environment with regional commercial team and local sales team and cross-functional team work in the Carlsberg China organization.
? Excellent interpersonal, negotiation and presentation skills.
? Effective, positive and motivating leadership style with clear and measured way of building team capabilities.
? Positive attitude towards beer – able to travel to understand market needs & insights

Educational / minimum requirements:
学历/资格要求：
Education: Minimum Degree holder
Language: Excellent command of spoken and written English & Chinese
Experience: Min 3 years' sales or marketing experience

Job responsibilities:
工作职责：
Commercial Cycle Planning (Brand, Channel, S&OP & OCM linkage)
? Build up the commercial planning process and tools to manage the all activations from planning to evaluation across China.
? Track and analyse the estimated and actual investment by activation by BU to drive the effectiveness.
? Work with Asia team, and set up the IT system to drive the efficiency during the commercial planning and management.
? Synergize commercial planning setup with Demand Planning, and provide the realistic inputs into S&OP process.
Point of Sales Management
? As one of the biggest bucket of investment in Trade Marketing, there is a need to improve the way we approach POSMs
? Strategically drive all HQs and BUs to utilize POS in the right way – with focus in giving clarity to the planning, process and budget utilisation.
? Improve the management and develop the guideline for the usage of POS material.
? Lead to communicate and coordinate with cross-functions (incl. Trade/Brand Marketing, Sales, Finance, Supply chain and Procurement team) to nail down the internal alignment and implementation process.
? Support line manager on other assigned projects and tasks. 举报 分享

嘉士伯创建于1847年，拥有170多年历史，总部位于丹麦首都哥本哈根。嘉士伯旗下的140多个品牌，畅销于全球150多个市场。

嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。

1876年，清朝光绪年间，嘉士伯啤酒就出口到了中国。

1978年，嘉士伯在香港开设了在中国的酒厂，开始正式在中国开展业务。1995年，在广东惠州，嘉士伯通过合资方式，开设了大陆的啤酒厂。

2002年，响应中国政府西部大开发战略，嘉士伯加快了在中国的发展步伐，先后进入云南、新疆、宁夏等市场，大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。

2013年底，经过多次股权收购，嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%，成为重啤股份的控股大股东。

2020年，嘉士伯履行承诺，完成重大资产重组，将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台，从一家区域型啤酒公司成长为全国性啤酒企业。

依托重啤股份，嘉士伯中国运营着由25家酒厂组成的供应链网络，核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省，并覆盖全国各地，实现了以五大业务单元为基础的全国布局，即重庆业务单元（含四川、湖南）、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。

在中国，嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌，本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌，满足消费者在不同场景的消费需求。

根据嘉士伯集团扬帆22战略指引，在中国，嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司，也要实现“共同迈向零目标”的可持续发展目标，即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”，从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。