Category Manager
悦达咖世家 Costa Coffee
- 公司规模:500-1000人
- 公司性质:合资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2017-01-10
- 工作地点:上海-虹口区
- 招聘人数:若干人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 精通
- 职位类别:产品/品牌经理
职位描述
职位描述:
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Category Planning:
- Develop the Category strategy to achieve sustainable long-term revenue, margin and other volume growth targets in line with the overall business strategy
- Develop the annual category plan, targets and develop sub-category plans by sales channels
- Devise and implement appropriate operating processes, systems and procedures to ensure sustainable and consistent delivery of high quality, repeatable outputs and business results
- Develop the tools necessary to monitor and report on the operational and financial performance of the category
- Recommend and implement product assortment changes and build planograms for channel execution
- Develop the processes and skills within the organization to practice market-leading category management
- Drive alignment across lines of business teams to support and capture growth opportunities
- Drive deeper channel, customer, and shopper/consumer knowledge into the planning process
- Design, build, and deploy tools & processes to support business analysis (customer/category/brand), risk/opportunity identification, and action planning
- Employ category management tools and business processes in appropriate situations to grow distribution, space and optimized assortment.
Promotional Strategy Development:
- Identify sales opportunities which will accelerate product growth (e.g., distribution, assortment mix, incrementally, pricing, size, shelving, placement).
- Develop Promotional Activity in accordance with promotional cycle in line with the Marketing department strategy
- Drive planning tools and processes to support Retail marketing promotions development across the enterprise, including creating post-promotional analytics process
- Help determine marketing communication elements to drive promotional effectiveness
- Thought leadership to drive new and continuously improving promotional planning processes and strategic category planning
Competitive Intelligence:
Communicate competitive manufacturer/customer trade information to all functions
- Incorporate competitive intelligence into strategies and tactical plans
- Incorporate and leverage competitive benchmarking, current and future-looking analyses; assortment recommendations, forecasting, store labor impact, and consumer centric principles to promote the sale of the food & beverage category but merchandise as well.
- Leverage data, analytical and planning tools for maximum benefit (Mintel and Data Monitor
- May perform other duties as required
Internal communication and collaborations:
- Communicate and meet with operation team, F&B development team, procurement tem and even supplier partners to proactively plan, review and act upon business opportunities and recommendations.
- Work with operation team, F&B development team and OEs to optimize assortment and create merchandising standards, providing ongoing schematic updates and innovative planograms.
- Work cross-functionally to leverage syndicated data and shopper insights in order to drive value through space and assortment initiatives.
Essential:
- University degree or equivalent gained in related Bachelor of Science in Marketing degrees, focus on the critical thinking, marketing principles and business skills
- Minimum 5–7 years of category management experience in consumer packed goods or retail industry; working knowledge of category management principles, syndicated data, shopper/consumer insights and space management principles and software.
- Experience with analysing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
· Full understanding of Western bakery, sandwich, pastry and cake quality and standards
- Broad and in-depth knowledge of category management function.
- Understand tools and techniques to merchandise and market at retail.
- Understand chain sales, retail and distributor operations.
- Demonstrate strong foundation of business fundamentals, measurement, and business finance.
- Strong quantitative and qualitative analytical skills required, including the ability to analyse multiple sources of data, determine limitations of the source data, and recommend actions based on the analysis required.
- Strong planning and organizational skills to work in a fast paced environment and manage multiple priorities.
- Excellent project management skills to effectively managing multiple projects/process improvement initiatives concurrently and achieving deliverables tied to business
- Excellent communication and interpersonal skills to build relationship and collaboration across different departments, sometimes virtually.
- Advanced PC skills required, including Excel, Word, Database applications, and PowerPoint.
ABILITIES:
- Ability to succinctly and accurately present complex data and persuasively make recommendations.
- Ability to maintain positive work atmosphere by communicating effectively with customers, management and peers.
- Ability to work independently and function as a self-starter with, at times, minimal supervision.
- Ability to participate in business meetings, company initiatives and events upon request.
- Ability to follow procedural guidelines.
- Ability to identify discrepancies and inconsistencies in available information and explain variances.
- Ability to travel domestically in the China to field locations as needed.
Desirable:
* Beverage/Alcohol industry experience desirable, but not required.
* International experience within the Informal Eating Out / restaurant market
* Food Hygiene qualifications / knowledge
* Commercial Category Management experience
* Advanced knowledge of retail mathematics
职能类别: 产品/品牌经理
公司介绍
COSTA
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
英国最受欢迎的咖啡品牌之一
一切的不可思议都从何处启程?
故事发生在1971年的伦敦南部,Bruno和Sergio Costa两兄弟有一个梦想,那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。
他们两兄弟在伦敦市中心开了他们第一家咖啡店,COSTA的魔法之旅就此展开。如今,COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。
无论你是在伦敦还是巴黎,上海还是新加坡,我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里,品尝着美味的小食及咖啡,与我们共度美好时光。
欢迎加入COSTA,英国最受欢迎的咖啡品牌之一。
COSTA
London’s favourite Coffee Shop
Where it all began
Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.
The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.
Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.
Welcome to join COSTA, London’s favourite Coffee Shop.
联系方式
- 公司地址:上班地址:重庆市渝北区新牌坊红锦大道86号中渝广场1层