长沙招聘

职位描述：

JOB PURPOSE:



Based in Shanghai and reporting to Marketing Director, responsible to:

· Develop and optimize marketing strategy and plan for assigned product portfolio

· Lead, control assigned marketing team to achieve sales objectives and profitability on specified products/brands

· Collaborate with other relevant departments to achieve objectives for the assigned portfolio



He or she is expected to play a leadership role in specificed business/brands. He/She needs to develop and drive the brand/business with cross-functional team: set scope, objectives, milestones and deliverables for project and lead appropriate team formation activities as well as ensure the project makes proper progress and stays on course.





KEY ACCOUNTABILITIES:



Product/brand portfolio

· Develop strategies for Tritace entering hospital channel

· Develop strategies for Tritace in hospitals channel, set objectives and propose budget

o Long range plan (LRP) (5yrs)

o Marketing plan (annual)

o Production plan reporting (Annual with monthly update)

o Cycle plans (4Xyear)

· Monitor and control the marketing plan to modify / adapt the marketing mix of activities to achieve sales objectives.



Management / co-ordination

· Supervision of Brand managers and brand team. Motivate and develop a strong and professional team and talents.

· Collaborate with management team and cross-function team on brand strategy and plan development and optimization to drive robust brand and business growth

· Control high quality implementation of marketing plans and drive continuous adaptation of plans to changing environmental needs;

· Final control of the budget within agreed limits;

· Drive self and team high quality standards of daily work

· Drive innovations on communication, products to drive robust business growth

· Ensure optimal flow of information, key messages and material to salesforce;

· Leverage cooperation with Regional Marketing and sales team to drive brand and business growth

· Set up and deepen inter-department cooperation and communication to develop products strategies and implementation;

· Ensure a good team spirit and a high retention of skilled personnel



Market intelligence

· Initiate necessary research and analysis, to understand market dynamics and initiate marketing programs

· Undertand China medical reform and health care environment macro trend and be able to translate it into actionable business implications

· Maintain competitive and updated on competitor activities

· Update KOL information and keep close contact and good relationship building





JOB-HOLDER ENTRY REQUIREMENTS:



· Qualification

– Bachelor degree or above

– Major in medical or related medicine science

– At least 8-10 years experience in pharmaceutical industry marketing and sales

– Experience in MNC company is preferred



· Personal Qualities

– Possession of highest personal integrity and standards

– Passionate in growing business and taking on business challenges

– Team player with flexibility to assess situations and issues from different angles, ability to work with different people and exert positive organization impact

– Focus on big picture while driving execution excellence

– Proactive, independent, results-oriented with “can do“ mentality

– Strong influencing ability, mature, open and confident personality

– High level of commitment and ready to work under pressure.

– Desire and capacity to coach and transfer skill/knowledge to others

– Executive maturity with potential for further development within Sanofi



· Core competencies

– Strong leadership

– Strong strategic thinking with analytical mind

– Strong communication and presentation skills (written and spoken)

– Excellent interpersonal skills

– Fluent both on oral and written English

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