长沙招聘

职位描述：
Responsibilities:
? Manage and execute integrated field marketing programs which directly support the company's go-to-market strategy and sales initiatives.
? Responsible for all digital programs execution such as webinars, lead generation electronic direct mailers, online community and seminars.
? Manage individual Field Marketing project budgets and ensure the event meets marketing objectives set and ROI, and is best value for money.
? Manage the process of qualifying and tracking leads and prospects generated from marketing activities in the sales/marketing database and disseminate leads to sales for follow-up.
? Managing and increasing customer database.
? Monitoring and managing marketing analytics leading to optimized program effectiveness and outreach.
? Manage marketing material requirements including localization of corporate marketing collaterals shipping and inventory control of such material.
? Collaborate with the Corporate Marketing and Product Marketing teams to ensure appropriateness of presentation content, look and feel.
? Ensure that localized material conforms to an overall, consistent Company brand image, messaging and positioning.
? Track and measure program objectives and ROI, analyze effectiveness of the event, and make recommendations for improvement.
? Negotiate contracts manage relationships with existing vendors and source new vendors as necessary.
? Facilitate communication of field sales requirements back to Corporate Marketing and Product Marketing.
? Where is appropriate, he/she will serve in a functionally-oriented region-wide role and may participate as part of the broader APAC Field Marketing team in support of marketing activities across the Asia Pacific region.

Qualifications:
? Bachelor degree in Business or Marketing or equivalent.
? At least 7 to 10 years of Communications/ Event Marketing experience in high tech software or related industry.
? Excellent ability to communicate clearly and concisely, both verbal and written in English.
? Strong background in digital marketing and experience in social media marketing built on a firm foundation in marketing and communications fundamentals.
? Exceptional organizational skills and is self-directed.
? Proven ability to prioritize, plan, manage and execute multiple projects/ events simultaneously and deliver on-time.
? Detailed knowledge of production processes and event management.
? Ability to work effectively with all types of personalities and across cultures.
? Has good working knowledge of Eloqua, Salesforce.com, Brainshark, Webex, etc. Strong proficiency in Microsoft Word, Excel and PowerPoint.
? A strong team player and truly understands how to leverage teamwork to achieve bigger success beyond individual contributions. 举报 分享

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