长沙招聘

职位描述：
Responsibilities

1) Brand Marketing.

To be a strong brand advocate for the portfolio of Busy Bees brands and focus on optimising a holistic customer brand experience and maintaining the highest standards of brand communications at all levels.

? Develop and implement the brand identity and guidelines, and ensure these are adhered to throughout the organisation in all communication efforts
? Brand marketing activities, above and below-the-line execution, interactive, social and online engagement
? Lead generation, visits and enrolment metrics
? A keen view on financial metrics and analysis of business health
? To prepare monthly management reports and tracking, provide marketing plans and recommendations to the business teams
? Development and implementation of individual brand strategies in consultation with key stakeholders
? Execution of all agreed brand strategies and marketing activities within budget
? Achievement of the leads targets for each brand, together with the brand team
? Management of key third party agency relationships
? Establish and nurture good working relationships with the business teams and key stakeholders

2) Centre Support

? To initiate, update and plan merchandising at centres
? Displays, brochures, layout, outdoor signages, other collaterals that improve the experience for customers
? Event support and management
? Act as a go-to resource for communications advice to centre staff

3) Media/ PR

? Defining and handling optimised media plan in line with the defined strategy from the CEO
? Maximise brand awareness and support a sustainable brand positioning in China for the respective brand(s)
? Crisis management when needed
? Work closely with the appointed Agency to develop and maintain strong relationship with key media titles while executing a concerted PR plan in view of objectives

4) Team Management

? Manage and develop reporting managers/executives.
? Motivate, guide and impart knowledge
? Plan and be responsible for the welfare of the team
? Inspire and lead by example
? Manager and coach of the brand management team

5) Customer Service

? Develop and create Customer Service strategies with the Team Manager on how to improve call quality and customer experience
? Monitor call metrics and analyse call data for Customer relationship management

6) Internal / Corporate Marketing

? Support other functions’ communication objectives and efforts
? Devise engagement plans aimed at achieving functional strategies as necessary
? Be the ‘go-to’ resource for the business as a trusted advisor on marketing and brand issues within the company

Success Metrics/Measures

? Successful planning and implementation of agreed marketing strategies and tactics within agreed budgets
? Achievement of overall leads targets; contribution to leads management process and tracking
? Brand health and business growth through successful implementation of integrated marketing efforts and consistency of brand advocacy efforts
? Build customer satisfaction internally with business owners, and externally with other key partners
? People development – within the marketing team and other relevant individuals within the natural working relationships


Candidate Profile
? University Graduate with 5 years and above of related professional experience steeped in brand marketing and/or business development. Master qualifications preferred. Working experience in the education field is preferred.

? Highly proficient in the English and Chinese language
? Highly organised, good interpersonal skills, proactive and energetic
? Self-motivated and positive
? Highly creative, dynamic individual
? Ability to straddle between the strategic and operational demands of the role (i.e. must be willing and able to define and articulate strategy and also be very hands-on when needed)
? Strong leader with excellent overall communication skills
? Good planning and campaign management skills
? Keen on the rapid expansion of responsibilities and interest in broad participation in business over time


Key Relationships and Stakeholders:

? CEO China
? Management and business teams in China (Operations, Development, HR, IT, Projects, Quality, Finance)
? Director, Marketing & Communications (Busy Bees Asia) 举报 分享

东方剑桥教育集团是涵盖高等教育、职业教育、基础教育、学前教育以及国际教育的多元化、国际化教育实体。自1986年成立以来，集团以培养具有民族灵魂的国际化人才为己任，在学生成长的各个阶段提供高品质教育，让孩子预见更美好的未来。目前，集团在全国拥有大学、职业院校、中小学、直营幼儿园共170余所，辐射全国39个城市和地区，在校生6万余人，教职员工8000余人，创立至今已为国家培养了40多万各类优秀人才。
哈尔滨剑桥学院是教育部批准的国家计划内全国统一招生的全日制本科高校，是东方剑桥教育集团多元教学层次的顶层架构。自1996年创办以来，已发展成为全日制本科万人大学。
近年以来，东方剑桥教育集团在基础教育和国际教育领域不断开疆拓土，2018年集团在辽宁省沈本新区和河南省三门峡市成功开办了全新校区，两个校区都在开学后短时间内就吸引了大批学子，满足了当地的多元教育需求，获得了良好的口碑和影响力。同时，集团于2018年开始筹备位于辽宁省沈阳市和山东省烟台市的两个全新校区，其中烟台校区规划占地1028亩，将涵盖学前教育到高等教育多个层次，有望成为集团***的教育园。
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集团创始人、董事长于松岭和集团总裁于越曾先后与北大结缘，这段经历无时无刻不在激励着两代人的教育梦想。2018年，正值北大120年校庆之际，董事长和总裁捐资设立了北京大学基础教育研究中心，助力国家基础教育的改革和发展。于越总裁也被授予“北京大学名誉校董”荣衔，成为最年轻的北大名誉校董。
使命：用教育点亮未来
愿景：打造中国领先的全程教育生态系统
价值观：
爱与责任----爱教育，爱学生；为工作尽力；勇于担当
共同成长---终身学习；合作共赢，以团队成功为己任；与学生，家长，同伴，集团，社会共同成长
守正创新----坚守初心，传承优良品质；追求卓越，不断改进；拥抱变化，引领未来