皇家宠物-Trade Marketing Manager
玛氏中国
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2016-12-01
- 工作地点:广州-天河区
- 招聘人数:1人
- 工作经验:8-9年经验
- 职位月薪:30-40万/年
- 职位类别:市场通路经理/主管 市场/营销/拓展经理
职位描述
职位描述:
KEY ACCOUNTABILITIES AND ACTIVITIES:
Focus on Pet owner Management activities, including following responsibilities:
- Provide pet owner insights to Pillar head
- Work with product marketing team to translate portfolio strategy into product promotion activities
- Guide and support sales team to execute promotion activities
- Develop local city promotion activities according to pet owner needs, to drive sell-out
- Manage the promotion resource, and set up allocation guideline
- Establish merchandising guideline, and monitor the execution
- Manage the promotion activities in Pillar, including plan, implementation and feedback of trade promotion, customer promotion and pet owner promotion.
- Being responsible for making AREA A&P, TP plan in Pillar, and supervising the implementation to ensure the cost in line with the company policies.
Background Experience & Qualifications
? Degree in Marketing or equivalent working experience in Trade Marketing role
? Good level of English in oral, reading and writing
? At least 5 years working experience in trade marketing, with filed sales experience is plus
? Excellent knowledge of trade marketing, branding and communications in a product-centric environment, ideally in an MNC environment
? Excellent influencing skills, ability to impart knowledge and inspire others
? Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs
? Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
? Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
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KEY ACCOUNTABILITIES AND ACTIVITIES:
Focus on Pet owner Management activities, including following responsibilities:
- Provide pet owner insights to Pillar head
- Work with product marketing team to translate portfolio strategy into product promotion activities
- Guide and support sales team to execute promotion activities
- Develop local city promotion activities according to pet owner needs, to drive sell-out
- Manage the promotion resource, and set up allocation guideline
- Establish merchandising guideline, and monitor the execution
- Manage the promotion activities in Pillar, including plan, implementation and feedback of trade promotion, customer promotion and pet owner promotion.
- Being responsible for making AREA A&P, TP plan in Pillar, and supervising the implementation to ensure the cost in line with the company policies.
Background Experience & Qualifications
? Degree in Marketing or equivalent working experience in Trade Marketing role
? Good level of English in oral, reading and writing
? At least 5 years working experience in trade marketing, with filed sales experience is plus
? Excellent knowledge of trade marketing, branding and communications in a product-centric environment, ideally in an MNC environment
? Excellent influencing skills, ability to impart knowledge and inspire others
? Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs
? Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
? Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
职能类别: 市场通路经理/主管 市场/营销/拓展经理
公司介绍
玛氏公司是全球最大的食品生产商之一,拥有众多世界知名的品牌。在这些品牌中,价值超过十亿美元的品牌就包括德芙、玛氏、M&M’S、士力架、UNCLE BEN’S、傲白、宝路、皇家、伟嘉和特趣。
联系方式
- Email:wllslz118@163.com
- 公司地址:广州市天河区珠江新城华夏路10号富力中心6层 (邮编:510623)