长沙招聘

Report to: ( superior ) eMarketing Manger

PURPOSE OF THE JOB 　 　 　 　 　 　
Summarize the purpose of this position to assess its expected contribution to the results of the org.
Social Media Marketing represents an important venue and tactic for Schneider Electric China to entice, engage and excite our customers on social media platform, with the objective of increasing brand awareness and driving demand generation. This position is chartered to support eMarketing manager to leverage social media marketing tactics at large as a scalable and effective marketing platform, including leveraging the Schneider.CN website property, relevant external online properties, e.g search engine marketing,social media marketing,3rd party online media collaboration etc.

Following Schneider China's digital marketing strategy,this individual will also need to work with Marcom managers and BU teams for social media marketing program's planning planning and execution in support of China's integrated marketing campaigns.

The main work scope of this position covers two parts:
1. As a key role to govern and manage SE official Weibo account
2. Lead the planning and execution of social media marketing programs

REGULAR RESPONSIBILITIES 　 　 　 　 　
1. As a key role to govern and manage SE official Weibo account
- Lead to build up SE CN social media strategy and plan
- Manage SE's presence on social media
- Manage Weibo posts content by work with the content contributor, including tones adjustment, content calendar setup
- Monitor and lead handling of Weibo crisis by working with PR team
- Support global social media initiative local implementation
- Anaysis and measurement reporting vs benchmark with key competitor
- Best practice sharing to Marcom managers and BUs
2. Lead the planning and execution of social media marketing programs
- Drive social media tactic's adoption into marketing campaigns via integrated marketing planning
- Execute social media marketing program

Requirements：
1. Above 5 years experience in PR and 1-2 years in E-MKT.
2. Professional English
3. IT Company background would be a plus

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我们提供能源与自动化数字解决方案，以实现高效和可持续。我们将世界领先的能源技术、自动化技术、软件及服务融合于整体解决方案之中，服务于家居、楼宇、数据中心、基础设施和工业市场。
我们致力于打造有意义、包容和赋能的企业价值观，我们承诺让这个开放的，全球化的，创新的生态圈释放无限可能。
创造平等机会是施耐德电气可持续发展战略的重要组织部分之一，它旨在认同所有员工得到独特的重视，不同性别、国籍、文化、代际的员工都能在包容的环境中发展并做出自己的***贡献。其中，性别平等尤为相关且重要。性别平等不是偏爱***或者关注某些个体，更重要的是建立促进男女平等的制度和文化认知，培育适合***的土壤，创造更大的空间，同时给予养分促进发展。