长沙招聘

职位描述：
Essential Duties / Responsibilities
On-line lead generation through local online advertising
Targeted online direct marketing towards End-Users (e.g. WeChat, SMS campaigns) to grow patient share and recruit new/community patients to Coloplast
Online marketing activities i.e. Coloplast Care newsletters , general newsletters and other product communication
Optimizing searches, local click rates, lead to conversion rates and DtC Sales
Tracking and improving online ROI
Collaborate with Global Marketing’s web team on Search Engine Marketing and Search Engine Optimization
Co-Manage local content (together with Marketing, Consumer CARE team & Coloplast Corporate communications) on Coloplast branded sites
Potentially manage local end-User communities, networks and social media where relevant
Establish and manage ongoing effective internal communication (sales, marketing, RA, GA and Commercial teams) to ensure coherence in our approach to consumers (End-Users)
Ensure high marketing effectiveness and ROI on campaigns, leveraging on the expertise of the Business Insights team
This role will report to Regional Marketing Manager, Region Asia

Job Qualifications
Bachelor's degree, MBA preferred
4+ years experiences in Consumer Marketing with proven success in digital/online B2C marketing in Medical device/Pharma/FMCG/OTC/Airlines or related industries in a commercial role (responsible for marketing with specific commercial KPIs). Prior experience in online lead generation from previous positions and specifically with Search Engine Marketing and Search Engine Optimization is essential
Current role should be strong contributor a digital marketing team with a focus on customer acquisition, engagement and retention strategies
Ideal candidate is one whom is looking for a leadership role in digital marketing whom is interested and passionate about challenging oneself to setup a consumer marketing program from scratch that drives commercial success

Competencies – apart from global competencies
Proven track record of implementing successful digital marketing and consumer campaigns using multiple channels (direct marketing, medical marketing, telemarketing, web, social media etc.)
Strong process and numerical skills with an analytical approach to marketing and an ability to identify and act on trends and insights. Knowledge of segmentation driven by data mining.
An expert at managing multiple, complex projects across different stakeholders and moving these projects forward by getting timely consensus and/or differences resolved
Good communicator, willingness to share knowledge and able to get buy-in quickly
Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management. Able to work independently to achieve this.
Good English (Written and Spoken) is a must 举报 分享

康乐保集团.简介

康乐保公司是一家从事医疗护理用品开发、生产、销售和客户服务的企业，是全球领先的贴心护理产品和服务供应商。1957年成立于丹麦，1983年在哥本哈根证券交易所上市。产品领域涵盖了造口护理，泌尿和失禁护理，伤口和皮肤护理三大系列。60多年来，康乐保一直秉承对护理事业的热情和对有贴心护理需求的人们的关爱之心，用心倾听客户需求，致力于不断开发和投放自己的创新产品，让有贴心护理需求的人们生活得更轻松。

康乐保是欧洲财富500强企业之一，生产基地遍及全球，包括丹麦总部、匈牙利、美国、中国和法国。并在全球55个国家设有分支机构，目前全球雇员超过11000人。

康乐保（中国）.简介

康乐保集团于2007年在北京投资注册成立了康乐保（中国）医疗用品有限公司，专注于在中国的销售、市场和客户服务。并在北京、上海、广州、武汉、沈阳设立了大区办事处。至今，在全国拥有员700多人，是一家快速成长和蓬勃发展中的公司。

目前，康乐保公司在中国市场销售的主要产品有造口护理、伤口护理和失禁护理三大系列产品。