Marketing Specialist(PR&AD) (职位编号:20160222)
杜拉维特(中国)洁具有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:建筑/建材/工程
职位信息
- 发布日期:2016-09-18
- 工作地点:上海-黄浦区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1+ /月
- 职位类别:市场/营销/拓展专员 媒介专员
职位描述
职位描述:
Responsibilities:
- Manage China media relationships to build a positive brand preference for China in the minds of customers, professional and opinion leaders;
- Closely cooperate with PR management in headquarter to craft and deliver a consistent and high impact content in support of brand and sales objects;
- Implement yearly advertising plan, plan and deliver PR release in time;
- Responsible for editorial direction, creation and supervising all press releases, media advisories, e-newsletter, web content, and other corporate announcements;
- Communicate with media properly, maintain good relationship with media;
- Plan and edit e-newsletter with the suitable content and deliver it in time;
- Maintain media archive, including print and digital clippings, photo, video and other media assets; monitor, analyze and communicate PR results on a monthly basis;
- Propose and implement new communications through social media platforms such as on line forums, Wechat, Weibo to engage with netizens, build brand awareness and market the company’s services and products;
- Develop and manage the topics for social media communication to better engage in our target netizens;
- Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc;
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in social media;
- Monitor competitors’ marketing activities /campaigns in social media channels;
- Support PR events and brand development activities;
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis;
- PR crisis management;
- Keep good communication with suppliers and distributors;
- Keep good communication with Germany Mkt. PR team and exchange local experience.
Requirements:
- University degree or above major in Advertising, Journalism or Language;
- Minimum 3 years’ experience in foreign company responsible for PR and advertising function, which have experience in cost control and organization;
- Exceptional writing, editing, content development capabilities with strong attention to detail;
- Excellent interpersonal skills to develop successful working partnerships with internal staff and external stakeholders such as media;
- Excellent communication skills both in Chinese and English;
- Capable of working independently and self-motivated.
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Responsibilities:
- Manage China media relationships to build a positive brand preference for China in the minds of customers, professional and opinion leaders;
- Closely cooperate with PR management in headquarter to craft and deliver a consistent and high impact content in support of brand and sales objects;
- Implement yearly advertising plan, plan and deliver PR release in time;
- Responsible for editorial direction, creation and supervising all press releases, media advisories, e-newsletter, web content, and other corporate announcements;
- Communicate with media properly, maintain good relationship with media;
- Plan and edit e-newsletter with the suitable content and deliver it in time;
- Maintain media archive, including print and digital clippings, photo, video and other media assets; monitor, analyze and communicate PR results on a monthly basis;
- Propose and implement new communications through social media platforms such as on line forums, Wechat, Weibo to engage with netizens, build brand awareness and market the company’s services and products;
- Develop and manage the topics for social media communication to better engage in our target netizens;
- Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc;
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in social media;
- Monitor competitors’ marketing activities /campaigns in social media channels;
- Support PR events and brand development activities;
- Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis;
- PR crisis management;
- Keep good communication with suppliers and distributors;
- Keep good communication with Germany Mkt. PR team and exchange local experience.
Requirements:
- University degree or above major in Advertising, Journalism or Language;
- Minimum 3 years’ experience in foreign company responsible for PR and advertising function, which have experience in cost control and organization;
- Exceptional writing, editing, content development capabilities with strong attention to detail;
- Excellent interpersonal skills to develop successful working partnerships with internal staff and external stakeholders such as media;
- Excellent communication skills both in Chinese and English;
- Capable of working independently and self-motivated.
职能类别: 市场/营销/拓展专员 媒介专员
关键字: 市场专员 公关 广告 媒体
公司介绍
DURAVIT于1817年成立于德国南部黑森林的霍恩伯格小镇,是欧洲历史最为悠久的陶瓷洁具生产商之一。经过200多年的发展,DURAVIT已发展成为全球领军的卫浴产品制造商。DURAVIT在全球拥有35家分公司和办事处,生产遍及德国、埃及、中国、法国、印度、突尼斯和土耳其等,销售遍及超过120个国家,致力于将“高尚卫浴享受”的理念传递到世界每一个角落。
DURAVIT, founded in southern Germany’s Black Forest town of Hornberg in 1817, is one of Europe’s oldest ceramic sanitaryware producers. After more than 200 years development, it has become a global leading organization in sanitaryware industry. DURAVIT operates with 35 subsidiaries and representation worldwide, manufacture taking place in Germany, Egypt, China, France, India, Tunisia and Turkey and etc. Duravit is presenting in almost 120 countries who translates the idea of “Living Bathrooms” around the world.
杜拉维特(中国)洁具有限公司成立于2003年,最初的制造基地及管理中心位于重庆市江津区油溪镇,业务拓展及客户服务机构以上海为中心,并在北京、广州、成都设有销售分支机构。
Duravit (China) Sanitaryware Co., Ltd was established in 2003, its initial production and administration center in Youxi town, Jiangjin district ,Chongqing, and sales & marketing center in Shanghai, branch office in Beijing, Guangzhou and Chengdu.
杜拉维特卫浴科技(上海)有限公司是DURAVIT全球第11家生产工厂,工厂位于上海虹桥综合交通枢纽附近,该工厂主要致力于智能座便器和盖板的专利研究与开发、产品检测、品质保证、培训、售后技术服务等领域。
Duravit Sanitaryware Technology (Shanghai) Co., Ltd. is the eleventh production site located near Shanghai Hongqiao Multi-modal Transportation Hub. It is specializing in SensoWash? patent research & development, product testing, quality assurance and training, technical after-sales services.
杜拉维特(中国)洁具有限公司工厂与创新中心于2015年3月在重庆珞璜工业园区开工建设,已于2017年9月全面竣工并投入生产和运营。新的工厂与创新中心着重提升自动化技术和引进节能减排的新方法,无论在生产效率还是生产规模上,都将突破新高,并标志着DURAVIT集团在国际化与全球化的道路上迈上了新的台阶。
Duravit (China) Sanitaryware Co., Ltd PIant & Innovation Center in Chongqing LIP has started its construction since March, 2015 and put into officially operation in September, 2017. Automatic technologies and new methods to save energy and reduce emission have been introduced to make breakthroughs in terms of productivity and production capacity. It’s represented that DURAVIT Group has moved into a new stage on its internationalization and globalization drive.
DURAVIT, founded in southern Germany’s Black Forest town of Hornberg in 1817, is one of Europe’s oldest ceramic sanitaryware producers. After more than 200 years development, it has become a global leading organization in sanitaryware industry. DURAVIT operates with 35 subsidiaries and representation worldwide, manufacture taking place in Germany, Egypt, China, France, India, Tunisia and Turkey and etc. Duravit is presenting in almost 120 countries who translates the idea of “Living Bathrooms” around the world.
杜拉维特(中国)洁具有限公司成立于2003年,最初的制造基地及管理中心位于重庆市江津区油溪镇,业务拓展及客户服务机构以上海为中心,并在北京、广州、成都设有销售分支机构。
Duravit (China) Sanitaryware Co., Ltd was established in 2003, its initial production and administration center in Youxi town, Jiangjin district ,Chongqing, and sales & marketing center in Shanghai, branch office in Beijing, Guangzhou and Chengdu.
杜拉维特卫浴科技(上海)有限公司是DURAVIT全球第11家生产工厂,工厂位于上海虹桥综合交通枢纽附近,该工厂主要致力于智能座便器和盖板的专利研究与开发、产品检测、品质保证、培训、售后技术服务等领域。
Duravit Sanitaryware Technology (Shanghai) Co., Ltd. is the eleventh production site located near Shanghai Hongqiao Multi-modal Transportation Hub. It is specializing in SensoWash? patent research & development, product testing, quality assurance and training, technical after-sales services.
杜拉维特(中国)洁具有限公司工厂与创新中心于2015年3月在重庆珞璜工业园区开工建设,已于2017年9月全面竣工并投入生产和运营。新的工厂与创新中心着重提升自动化技术和引进节能减排的新方法,无论在生产效率还是生产规模上,都将突破新高,并标志着DURAVIT集团在国际化与全球化的道路上迈上了新的台阶。
Duravit (China) Sanitaryware Co., Ltd PIant & Innovation Center in Chongqing LIP has started its construction since March, 2015 and put into officially operation in September, 2017. Automatic technologies and new methods to save energy and reduce emission have been introduced to make breakthroughs in terms of productivity and production capacity. It’s represented that DURAVIT Group has moved into a new stage on its internationalization and globalization drive.
联系方式
- Email:hr.hire@cn.duravit.com
- 公司地址:天河区天河路208号天河城东侧粤海天河城大厦
- 电话:13983792119