重庆招聘

Business Segment

EM-IS Industrial Solutions

Role Summary/Purpose

The Region Marketing Manager is responsible for setting the strategic marketing direction and campaign execution plan for Intelligent Platforms in Greater China. This role will be responsible for leading the growth strategy and commercial planning processes, delivering marketing programs, tools and strategy that enhance our value proposition, enable sales and support commercial go-to-market success.

Essential Responsibilities

• A key member of GE Intelligent Platforms, Greater China senior leadership team, leading a team of marketing and industry experts for driving business growth in Greater China.
• Develop marketing strategies and execute marketing plan with cross-functional teams: Recommend strategic direction based on market intelligence and external trends in the region. Partner with GM and other regional leaders to execute GPB strategy and develop operating rhythm to support growth initiatives with clear targets, milestones and resources.
• Own local market/customer/trend insights that drive knowledge management, segmentation & targeting, NPI inputs and local program execution.
• Lead multi-year growth planning and drive growth initiatives. Identify and explore emerging growth opportunities. Develop business solutions for adjacent and white-space opportunities.
• Local program commercialization and translation: Partner with local product management and sales leaders to build an opportunity pipeline for targeted programs. Drive customer level reporting for opportunity pipeline, conversion rate and revenue (partner with Global Industry Managers)
• Build an eco-system of long-term partnership with Design Institutes, EPC’s, OEM’s, SI’s, Key Accounts, distribution channels and business partners.
• Grow a competent marketing team of compliance and quality for sustainable growth.

Qualifications/Requirements

• Bachelor’s Degree or above, Major in Marketing, Electrical, Electronic or Communications Engineering preferred
• Minimum 10-years commercial experience in B-to-B industry with at least 5 years’ experience leading marketing or product management.
• Knowledge in the Chinese automation industries, automation solutions and/or HMI/SCADA/OM software preferred
• Technically competent with end-to-end expertise and successful track record in leading marketing teams with demonstrated inclusive leadership skills to motivate, influence and drive changes at all levels across the organization for business excellence.
• Strong influence skills and adapt to working in a matrix organization
• Strong analytical skills and hands-on execution capabilities.
• Customer centric, growth driven, service and quality oriented.
• Say-Do accountability and tenacity to follow through tough missions and complex business issues.
• Strong interpersonal communication skills, both listening and presentation.
• High proficiency in English and Chinese languages, both written and verbal.
• Certified Six-Sigma Practitioner, a desirable qualification.
• Preferred Good financial acumen and analytic experience – data analysis, consolidation, trends and reporting

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