重庆招聘

This job can be boiled down to 5 components:
?Translate global campaigns locally
?Tell local stories
?Develop local social strategies, social media plans and objectives
?Execute local, quality creative experiences and assets
?Manage day-to-day for locally relevant social channels

Translate Global Campaigns Locally
?Understand the global concept, strategy and assets available to you
?Translate the global idea into a campaign that works locally for China
oCreate local strategies and objectives
oDevelop a mix of global and high quality local assets for social channels
oManage agencies to execute creative assets and experiences

Tell Local Stories
?Initiate / collaborate to create and support local brand, product and event stories on social
oCreate strategies to support social media stories born in a local market
oDevelop high quality assets that help tell the story over time
oManage requests from all departments through their department head.

Develop Local Social Strategies, Social Media Plans and Objectives
?Create and own the broader 3-year social plan in China
?Review local media plans and manage the social portion
oManage agency to execute the parts relevant to social
oPlan local equivalent of Facebook and Twitter ads, execute using corporate media contacts and tools
?Build direct relationships with key social media partners
?Manage ongoing KOL program
oDevelop strategies, execute plans, report on successes and learnings
?Support events across social
oCollaborate to create social strategies and assets to support events
oCreate real-time social media content

Execute Local, Quality Creative Experiences and Assets
?Manage agencies to execute creative assets and experiences at the local level for social media
?Work with local media partners to build quality content and experiences for social media

Manage Day-to-day on Locally Relevant Social Channels
?Manage current channels and pages relevant to each market including Sina Weibo, Youku, Douban, WeChat, Nice, Facebook, Twitter and YouTube.
oPost content, monitor conversations, respond to fans, report learnings, and facilitate customer service issues to proper channels
?Stay abreast of new and emerging media channels and opportunities
oMonitor new technologies, channels, platforms and apps that can help connect the brand with fans in new ways
?Make periodic checks to see if content on ray-ban.com is correct
oEnsure social share is in place when and where relevant and that share copy is correct. Do not manage the website.

Required Experience & Skills：
?University degree or above, in communication, marketing or business
?Min 8 years of working experience with at least 5 years Internet, Digital Marketing experience combined with marketing background
?Proactively presence on Chinese social media platforms
?Awareness and fluency in international social media platforms
?Very good English speaking and writing skill
?Strong project management skills to implement campaigns in each of these areas, including vendor management, and managing projects on time and on budget.
?Strong analytical skills
?International experience will be plus

Luxottica is a leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear with approximately 7,100 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. The net sales reaching Euro 6.2 billion in 2011, over 65,000 employees in 130 countries. Our house brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Chanel, Coach, Dolce&Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace.

Luxottica 是一家集设计、制造、批发和销售为一体的全球知名眼镜集团，销售网络遍及世界各地，在北美，澳洲，新西兰及大中华地区，拥有约5,800 家的太阳眼镜和光学眼镜专卖店。近段时间，在大中华区, 我们收购了北京雪亮眼镜，上海现代观点, 广州明廊眼镜和香港高登眼镜。为配合公司的高速发展, 希望能有更多充满活力和才干的人加入我们的团队。