重庆招聘

Position Overview

Marketing associate will be responsible to plan and execute all marketing communication programs to ensure the growth and success of all brands under blue horizon hospitality group. He/her will achieve objectives by creating and implementing marketing plans with allocated budget, within the framework provided by marketing manager to support all venues’ sales goal and objectives.


General Duties and Responsibilities

? To provide significant input in the development of marketing plans. Manage and implement the venue events including new venue opening, seasonal promotions, holiday events and theme campaigns.
? Responsible for managing PR planning including building and maintaining media relations and hosting media events. Implement and leverage PR opportunities to maximize coverage and exposure for the brand. Measures and tracks PR coverage and value to maximize return on investments.
? Develop and implement social media plan. Manage social media campaigns and day-to-day activities, including online advocacy, writing editorial, community-outreach efforts, promotions, etc.
? Manage and develop advertising opportunities for branding and promotion purpose.
? Manage all marketing collaterals. Ensure brand consistency and reinforcement in all marketing copy, photography, communications and program. Provide brand counsel to associates and management.
? Secure, assess and recommend potential sponsorship and other marketing opportunities.
? Takes lead in exploring and securing potential business partnerships to drive brand awareness and sales revenue.
? Develop direct marketing program. Lead the venue team to find out co-op opportunities in respective region with good ROI control.





Job Qualifications

? Education and Training
– Bachelor’s Degree required.
– At least 2 years of work experience in marketing or PR
– Local Chinese national with excellent communication skill in English (oral and written)
? Proven experience at marketing associate level or above
? Excellent communication skills, both written and verbal
? Experience of producing detailed marketing plans
? Excellent project management skills
? Strong negotiation and influencing skills
? Proven copy writing experience for direct mail, email, web and events
? Strong organizational, planning and interpersonal skills

1.蓝蛙西餐厅酒吧，（以下简称“蓝蛙”）隶属于欧洲著名餐饮集团AmRest公司。 AmRest集团是遍布中欧和东欧的独立餐厅连锁运营商，迄今足迹已经遍布全球26个国家, 公司一直基于特许经营和合资合作关系，开发了一系列优秀品牌，包括星巴克、汉堡王、肯德基、必胜客、蓝蛙等领先品牌。Amrest 门店数量达到2200多家, 全球员工45,000多名。
2.蓝蛙起始于2003年，以上海为起点，至今遍布全中国18个城市，70余家门店，主要在中国一、二线城市的中心地段以及城市周边高档社区，为现代人提供全天候的西餐及服务。作为西餐品牌，透过强化品牌的特色定位【现代美式炙烤专家】，严选优质食材，融合多国风味料理手法呈现出现代美式炙烤的多样性，搭配主厨秘制酱料，专业的厨师团队及炙烤设备，提供消费者美式休闲的体验。
3.蓝蛙多年植根本土市场，因为热爱，我们从未停下发展的脚步，我们坚信一切皆有可能，励志成为中国排名靠前的西式休闲连锁餐饮品牌。
4.蓝蛙大学：
a)蓝蛙为不同级别的员工设计了个性化的学习和发展课程，旨在帮助每一位员工提高他们的技能水平，迎接不同的挑战，创造一个个万事皆有可能的奇迹。
b)蓝蛙中国大学和欧洲总部的AMU（AmRest University)，拥有先进、国际化和各级别的培训课程，帮助不同级别人员的专业和能力技能和领导力技能的提高。
c)IDP个人发展计划包括：高潜力员工发展计划，管培生计划，量身制定培训发展计划。